June, 2022

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Shopper Behavior – Don’t always believe what you read in secondary data sources

Mike Anthony

Articles and secondary reports are a critical part of any journey to get a better understanding of shopper behavior. This is true for everyone, but especially true if your shopper research budget is small or non-existent. Many of us have to rely on secondary data, found in reports discovered in our LinkedIn feed. But in my experience, some of what is shared is inaccurate or misleading.

Checkout 130
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges.

Consumer 363
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Choice lodges OAIC complaint over ‘intrusive’ facial recognition technology

Inside Retail

Three of Australia’s largest retail chains are the subject of a complaint lodged with the nation’s privacy regulator by consumer advocacy organisation Choice, which alleges the companies are using “unreasonably intrusive” facial recognition technology on customers. Just two weeks ago, Choice detailed the practice in which JB Hi-Fi’s appliances chain The Good Guys along with hardware chain Bunnings, and the Australian arm of big-box retailer Kmart – both owned by Wes

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Harrods to open stand-alone beauty emporium in Gateshead

Retail Focus

The opening of this fifth H beauty store nationally demonstrates Harrods’ continued commitment to bringing its beauty authority, expert curation, and luxury shopping experience to a wider audience across the UK. H beauty Gateshead is opening at 9am in the Metrocentre on the 14 th June. . The latest H beauty launch follows four successful store openings, the first at Lakeside retail centre in Essex, the second at centre:mk in Milton Keynes , third at St James Quarter in Edinburgh , and the fourth

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5 Tips for a Winning Category Management Strategy in 2025

Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.

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Rainbow washing: What is it and why it needs to stop

Tokinomo

It’s almost the end of June and the world seems to be filled with rainbow-colored flags. The retail industry is no stranger to rainbow flags. You can see them in almost every store and even on various products from well-known brands. But where’s the line between real LGBTQ+ support and marketing?

Marketing 246
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Jones Soda rolling out cannabis-infused soft drinks

Retail Wire

Jones Soda is launching the Mary Jones brand of cannabis-infused drinks featuring such flavors as Blue Bubblegum and Bug Juice. “It’s a real milestone,” Tim Dodd, co-founder and CEO of Sweet Flower dispensary chain, said. “It’s a remarkable move by Jones because it’s so intentional. They’re not doing it on the sly.”.

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More Trending

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Axonify Acquires Nudge to Enhance Frontline Training and Communication Capabilities

Retail TouchPoints

Employee training and communications software provider Axonify has acquired Nudge , an employee communication and execution platform. This combined company will aim to simplify frontline team enablement and offer best-in-class tools for frontline-devoted organizations. Financial terms of the deal were not disclosed. Axonify and Nudge will work together to deliver an integrated approach to learning, engagement and execution that leverages Axonify’s adaptive microlearning methodology with Nudge’s

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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

Australia’s competition regulator said on Thursday a court has ordered the local unit of Samsung Electronics to pay a penalty of $14 million over misleading claims about a water-resistance feature in some of its smartphones. Samsung Australia admitted to misleading buyers of some of its ‘Galaxy’ phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said.

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Despicable Discs Minion pop-up is coming to Carnaby

Retail Focus

Shaftesbury has announced the opening of Minions: The Rise of Gru Record store at 19/21 Foubert’s Place. The vinyl pop-up brings a 70’s explosion back to Carnaby to celebrate the release of Illumination’s Minions: The Rise of Gru. Dubbed Despicable Discs, the one-stop vinyl swap shop will see visitors exchange their own records for groovy gems from the 1950s, ’60s and ’70s, with all records donated to Oxfam.

Returns 287
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Shopper Marketing Weekly Snacks #12

Tokinomo

Campaign scoop. Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogilvy managed to receive 5 Cannes Gold Lions. One of those Gold Lions was awarded for a campaign with a simple, yet powerful message: the toxicity of social media. The campaign, Reverse Selfie , for Dove showed the negative impact of social media and retouching photos.

Marketing 246
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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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Apple wants to put an end to passwords

Retail Wire

Apple this fall will introduce new software that provides users with a means to log into a variety of online accounts without having to enter a password. The technology has been designed to enter unique passkeys for verification.

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7 Ways to Drive Retail Growth as Inflation Peaks in the US

Intelligence Node

The ongoing Russia-Ukrain war, supply chain issues, surging demand, rising production costs, and the disruption caused by COVID-19 have all contributed to the inflation that has hit the US market. The post 7 Ways to Drive Retail Growth as Inflation Peaks in the US appeared first on Blog.

Marketing 189
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WWD: Sephora CEO Leaving After Less Than Two Years

Retail TouchPoints

Martin Brok, CEO and President of Sephora , is reportedly leaving the company at the end of June after a tenure of less than two years. He will be replaced by his predecessor, Chris de Lapuente, Chairman and CEO of the Selective Retailing division of LVMH Moet Hennessy Louis Vuitton , Sephora’s parent company. According to an internal release obtained by WWD , Brok’s departure is “due to a divergence of views.”.

Planning 343
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Meta to sell virtual luxury clothes on avatar fashion store

Inside Retail

Facebook owner Meta Platforms is launching a digital clothing store where users can purchase designer outfits for their avatars, CEO Mark Zuckerberg said. Virtual outfits designed by fashion brands Balenciaga, Prada and Thom Browne will be available for purchase to start, said Zuckerberg, speaking in a live video stream with Instagram’s head of fashion.

Fashion 264
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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JD Sports opens new flagship store in Gateshead’s Metrocentre

Retail Focus

This Saturday saw JD Sports , Fashion plc, retailer of sports, fashion and outdoor brands, open the doors to its newest flagship store at Metrocentre Gateshead. The 18,000 sq. ft North-East flagship, which has tech and innovation at its heart and is home to over 50 iconic brands, has created an influx of new jobs for the community and provides local activewear advocates with their fix of all the biggest brands including Nike , adidas and The North Face.

Outdoor 208
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How to make your store more Instagramable with visual merchandising

Tokinomo

People love to shop and this isn’t going to change. Even with the rising inflation and people saving up for an uncertain future, we all still got to eat. However, shopping is not just about making a purchase. It’s much more than that. Shopping can be therapeutic, a way to calm down, or, on the contrary, an entertaining experience.

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Topps launches trading card line featuring college athletes

Retail Wire

Topps is launching a line of trading cards that feature college athletes. The brand’s parent company, Fanatics, will share profits with some of the players and their schools. “We think this entire category is one that will not only bring new collectors into the space, but will also benefit student-athletes to expand product offerings available in the marketplace,” Derek Eiler, executive vice president of Fanatics’ college division.

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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Q2 appears to be the moment of action, when companies that answered “yes” to the second question have started to make their moves.

Jewelry 342
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SEO vs. PPC: Which Strategy Is Best for Your Business?

When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.

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How the Fashion Industry Can Pave the Way for a Sustainable Future

Retail TouchPoints

For decades, there have been continued debates surrounding sustainability and the fashion industry’s position in implementing and maintaining a sustainable value chain, where renewable resources from the environment can be continually used and human rights are protected. Focus and blame generally turn to the manufacturing, production and distribution parts of the chain, but other aspects are not usually at the forefront of the mind, especially when it comes to the consumer standpoint.

Fashion 336
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Supermercados ECONO Implements Software to Power Ecommerce Platform in Two Languages

Retail TouchPoints

Supermercados ECONO , a retailer with 64 grocery stores in Puerto Rico, is upgrading its current ecommerce platform, ECONO ToGo, with technology from Local Express. ECONO will utilize the tech upgrade to provide its shoppers with exceptional service. The Local Express platform includes a “drop and play” marketing content management module that can facilitate retailers’ ability to quickly incorporate retail media marketing into ecommerce platforms.

Marketing 331
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Apple to Expand Further into Payment Services with Built-in BNPL Option

Retail TouchPoints

At Apple ’s 2022 Worldwide Developers Conference (WWDC), the tech giant unveiled a slew of updates for its impending iOS 16 release, including a new buy now, pay later (BNPL) option that will be incorporated into Apple Wallet. The service, called Apple Pay Later , will let users split any Apple Pay purchase into four equal payments, spread over six weeks, with zero interest and no fees.

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Hudson Expands Global Loyalty Program to North America

Retail TouchPoints

Travel retailer Hudson , a Dufry company, has rolled out its loyalty program to its more than 1,000 stores across North America. The Red By Dufry program is already live in the 50+ countries where Dufry operates. Benefits include members-only discounts, a birthday reward, perks from car rental and hotel booking brand partners and pre-ordering through the retailer’s Reserve & Collect program, where available — all accessible via a mobile app.

Checkout 328
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Circle K Parent to Roll Out Self-Checkout Tech to 7,000 Stores

Retail TouchPoints

Alimentation Couche-Tard Inc. , parent company of the Circle K convenience store chain, will purchase more than 10,000 touchless self-checkout systems, with plans to deploy them in more than 7,000 Circle K and Couche-Tard stores in the U.S., Canada and Europe over the next three years. The Mashgin system, branded as “Smart Checkout,” relies on AI-powered technology that can improve customer checkout time up to 400%.

Checkout 328
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How Cashierless Stores Can Solve Labor Challenges and Create New Levels of Customer Convenience

Retail TouchPoints

Cashierless stores, also known as autonomous stores, are sprouting up in a range of venues, from airports to college campuses to sports stadiums. But the technology is still far from the mainstream — meaning there’s still plenty of “runway” for interested retailers. However, cashierless store success depends on having (or attracting) a customer base that values the convenience they offer and isn’t intimidated by the technology.

Checkout 326
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Exclusive Q&A: How CVS is Using Medtail to Remove the Stigma From Mental Health Care

Retail TouchPoints

One of the biggest challenges in providing healthcare mirrors the oft-repeated mantra behind retail success: offering the right product, in the right place, at the right time. For medical care, just substitute “medical professional” for “product,” and it becomes clear why the “medtail” combination has become such a strong trend. “If you think about healthcare and you think about retail, there’s a great opportunity for them to come together to improve health outcomes for people right in their com

Returns 325
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How China’s Missfresh Makes Rapid Grocery Delivery Pay

Retail TouchPoints

The profit margin at grocery has always been razor-thin, and now, with online grocery growing in popularity, retailers must add the costs of picking individual orders and doorstep delivery to their already tight balance sheets. A Missfresh mini-warehouse, which operates as a dark store. As grocers around the world work furiously to meet consumers’ demand for delivery without breaking the bank, Chinese online grocer Missfresh looks to have a winning model.

Grocer 321
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Walmart and Roku Team Up to Take on TV Commerce

Retail TouchPoints

Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” The new deal will push the boundaries of the burgeoning realm of “TV commerce” by allowing customers to shop and buy products from ads on the Roku streaming service, with Walmart serving as the exclusive retailer for the transactions. Viewers will be able to press “OK” on their remote when they see a product they like in a shoppable ad and proceed to checkout on their TV.

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Simon Debuts Multi-Retailer Product Search Engine Offering Mall Shoppers In-Stock Data

Retail TouchPoints

Mall operator Simon has launched a new search engine that will let shoppers research in-stock products at participating retailers in Simon properties. Simon Search, as the platform is called, is currently being tested at 29 Simon retail centers across the U.S., with a broader rollout planned for later this year. The hope is that giving shoppers visibility into in-stock inventory will boost both store traffic and conversion rates.

Location 319
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Bed Bath & Beyond Promotes Two Executives to Top Finance Positions

Retail TouchPoints

One day after announcing the departure of CEO Mark Tritton , Bed Bath & Beyond has named Laura Crossen as its new SVP of Finance and Chief Accounting Officer, and Susie Kim as SVP of Treasury and Investor Relations. Both appointments are effective immediately. Crossen, who has been with the retailer since 2001, will lead the team responsible for executing global accounting operations, financial reporting and tax functions, and will continue to report to EVP and CFO Gustavo Arnal.

Finance 317
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DoorDash Acquires Wolt, Expanding Operations to 27 Countries

Retail TouchPoints

DoorDash has acquired Wolt Enterprises , a Helsinki-based last mile delivery company. The deal will bring DoorDash to a total of 27 countries, 23 through the Wolt product and brand. The transaction is part of DoorDash’s effort to accelerate its international growth through faster product development and improved investment efficiency. Wolt CEO Miki Kuusi will oversee the combined company’s team and operations outside of the U.S., reporting directly to DoorDash CEO Tony Xu.

Consumer 316
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From Rigid To Resilient: Why Enterprises Need Modular Commerce Now

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.