Influencers: A Secret Weapon for Tackling Supply Chain Challenges
Retail TouchPoints
JUNE 9, 2022
With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges.
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