Shopper Behavior – Don’t always believe what you read in secondary data sources
Mike Anthony
JUNE 28, 2022
Articles and secondary reports are a critical part of any journey to get a better understanding of shopper behavior. This is true for everyone, but especially true if your shopper research budget is small or non-existent. Many of us have to rely on secondary data, found in reports discovered in our LinkedIn feed. But in my experience, some of what is shared is inaccurate or misleading.
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