June, 2022

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Shopper Behavior – Don’t always believe what you read in secondary data sources

Mike Anthony

Articles and secondary reports are a critical part of any journey to get a better understanding of shopper behavior. This is true for everyone, but especially true if your shopper research budget is small or non-existent. Many of us have to rely on secondary data, found in reports discovered in our LinkedIn feed. But in my experience, some of what is shared is inaccurate or misleading.

Checkout 130
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges.

Consumer 363
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Choice lodges OAIC complaint over ‘intrusive’ facial recognition technology

Inside Retail

Three of Australia’s largest retail chains are the subject of a complaint lodged with the nation’s privacy regulator by consumer advocacy organisation Choice, which alleges the companies are using “unreasonably intrusive” facial recognition technology on customers. Just two weeks ago, Choice detailed the practice in which JB Hi-Fi’s appliances chain The Good Guys along with hardware chain Bunnings, and the Australian arm of big-box retailer Kmart – both owned by Wes

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Harrods to open stand-alone beauty emporium in Gateshead

Retail Focus

The opening of this fifth H beauty store nationally demonstrates Harrods’ continued commitment to bringing its beauty authority, expert curation, and luxury shopping experience to a wider audience across the UK. H beauty Gateshead is opening at 9am in the Metrocentre on the 14 th June. . The latest H beauty launch follows four successful store openings, the first at Lakeside retail centre in Essex, the second at centre:mk in Milton Keynes , third at St James Quarter in Edinburgh , and the fourth

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Rainbow washing: What is it and why it needs to stop

Tokinomo

It’s almost the end of June and the world seems to be filled with rainbow-colored flags. The retail industry is no stranger to rainbow flags. You can see them in almost every store and even on various products from well-known brands. But where’s the line between real LGBTQ+ support and marketing?

Marketing 246
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Jones Soda rolling out cannabis-infused soft drinks

Retail Wire

Jones Soda is launching the Mary Jones brand of cannabis-infused drinks featuring such flavors as Blue Bubblegum and Bug Juice. “It’s a real milestone,” Tim Dodd, co-founder and CEO of Sweet Flower dispensary chain, said. “It’s a remarkable move by Jones because it’s so intentional. They’re not doing it on the sly.”.

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More Trending

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Axonify Acquires Nudge to Enhance Frontline Training and Communication Capabilities

Retail TouchPoints

Employee training and communications software provider Axonify has acquired Nudge , an employee communication and execution platform. This combined company will aim to simplify frontline team enablement and offer best-in-class tools for frontline-devoted organizations. Financial terms of the deal were not disclosed. Axonify and Nudge will work together to deliver an integrated approach to learning, engagement and execution that leverages Axonify’s adaptive microlearning methodology with Nudge’s

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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

Australia’s competition regulator said on Thursday a court has ordered the local unit of Samsung Electronics to pay a penalty of $14 million over misleading claims about a water-resistance feature in some of its smartphones. Samsung Australia admitted to misleading buyers of some of its ‘Galaxy’ phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said.

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Despicable Discs Minion pop-up is coming to Carnaby

Retail Focus

Shaftesbury has announced the opening of Minions: The Rise of Gru Record store at 19/21 Foubert’s Place. The vinyl pop-up brings a 70’s explosion back to Carnaby to celebrate the release of Illumination’s Minions: The Rise of Gru. Dubbed Despicable Discs, the one-stop vinyl swap shop will see visitors exchange their own records for groovy gems from the 1950s, ’60s and ’70s, with all records donated to Oxfam.

Returns 287
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Shopper Marketing Weekly Snacks #12

Tokinomo

Campaign scoop. Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogilvy managed to receive 5 Cannes Gold Lions. One of those Gold Lions was awarded for a campaign with a simple, yet powerful message: the toxicity of social media. The campaign, Reverse Selfie , for Dove showed the negative impact of social media and retouching photos.

Marketing 246
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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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Apple wants to put an end to passwords

Retail Wire

Apple this fall will introduce new software that provides users with a means to log into a variety of online accounts without having to enter a password. The technology has been designed to enter unique passkeys for verification.

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7 Ways to Drive Retail Growth as Inflation Peaks in the US

Intelligence Node

The ongoing Russia-Ukrain war, supply chain issues, surging demand, rising production costs, and the disruption caused by COVID-19 have all contributed to the inflation that has hit the US market. The post 7 Ways to Drive Retail Growth as Inflation Peaks in the US appeared first on Blog.

Marketing 189
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WWD: Sephora CEO Leaving After Less Than Two Years

Retail TouchPoints

Martin Brok, CEO and President of Sephora , is reportedly leaving the company at the end of June after a tenure of less than two years. He will be replaced by his predecessor, Chris de Lapuente, Chairman and CEO of the Selective Retailing division of LVMH Moet Hennessy Louis Vuitton , Sephora’s parent company. According to an internal release obtained by WWD , Brok’s departure is “due to a divergence of views.”.

Planning 343
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Meta to sell virtual luxury clothes on avatar fashion store

Inside Retail

Facebook owner Meta Platforms is launching a digital clothing store where users can purchase designer outfits for their avatars, CEO Mark Zuckerberg said. Virtual outfits designed by fashion brands Balenciaga, Prada and Thom Browne will be available for purchase to start, said Zuckerberg, speaking in a live video stream with Instagram’s head of fashion.

Fashion 264
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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JD Sports opens new flagship store in Gateshead’s Metrocentre

Retail Focus

This Saturday saw JD Sports , Fashion plc, retailer of sports, fashion and outdoor brands, open the doors to its newest flagship store at Metrocentre Gateshead. The 18,000 sq. ft North-East flagship, which has tech and innovation at its heart and is home to over 50 iconic brands, has created an influx of new jobs for the community and provides local activewear advocates with their fix of all the biggest brands including Nike , adidas and The North Face.

Outdoor 208
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How to make your store more Instagramable with visual merchandising

Tokinomo

People love to shop and this isn’t going to change. Even with the rising inflation and people saving up for an uncertain future, we all still got to eat. However, shopping is not just about making a purchase. It’s much more than that. Shopping can be therapeutic, a way to calm down, or, on the contrary, an entertaining experience.

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Topps launches trading card line featuring college athletes

Retail Wire

Topps is launching a line of trading cards that feature college athletes. The brand’s parent company, Fanatics, will share profits with some of the players and their schools. “We think this entire category is one that will not only bring new collectors into the space, but will also benefit student-athletes to expand product offerings available in the marketplace,” Derek Eiler, executive vice president of Fanatics’ college division.

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How to Optimize Your Online Storefront

Wiser

If your business is looking to optimize its online storefront, then it’s likely your team already has a lot of great products. Now, it’s all about figuring out how to get people to find and hopefully purchase those products. Maybe you’ve got some clicks coming in here and there, but they’re leaving too quickly to make an impact.

Shopping 148
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Q2 appears to be the moment of action, when companies that answered “yes” to the second question have started to make their moves.

Jewelry 342
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Weighed down by debt, Revlon collapses into bankruptcy protection

Inside Retail

After 90 years, the famous US cosmetics company Revlon has filed for Chapter 11 bankruptcy protection in order to restructure its debt. In a statement issued overnight Australian time, the company said the business would continue to operate as normal, with vendors and partners paid under normal terms for goods and services received after the filing date, and employees would continue to be paid as usual.

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FLANNELS open new luxury destination in Liverpool

Retail Focus

The latest FLANNELS opening has found a home in a building with historic fashion heritage. Over seven ?oors and 120,000 square feet, the behemoth space formerly owned by revolutionary draper Owen Owen hosts an expansive fashion offering. Open from today, 23 June, the revolutionary store brings a vast, dynamic beauty edit, four restaurants, a ‘tweakments’ destination courtesy of celebrity-approved Dr.

Fashion 200
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Shopper Marketing Weekly News #11

Tokinomo

Campaign scoop. Music and food. What do brand activations and eggs ?? have in common? Apparently, a lot. Just Eggs wants to amp up its outreach at major summer events and festivals. 100,000 mini breakfast sandwiches are going to be offered at the Bonnaroo music festival near Nashville, Tenn. Nothing goes better with a Stevie Nicks performance than a mini breakfast sandwich, right?

Marketing 246
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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H-E-B donates $10 million for new school in Uvalde

Retail Wire

The school district in Uvalde, TX, plans to demolish a school that was the scene of a mass shooter event that claimed the lives of 19 students and two teachers. H-E-B and members of the chain’s founding family will donate $10 million towards the construction of a new school. “As we continue to mourn tremendous loss, I join with my family and H-E-B in working to ensure the Uvalde community can move forward from this tragic event,” H-E-B Chairman Charles Butt said. “Our chi

Planning 185
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How the Fashion Industry Can Pave the Way for a Sustainable Future

Retail TouchPoints

For decades, there have been continued debates surrounding sustainability and the fashion industry’s position in implementing and maintaining a sustainable value chain, where renewable resources from the environment can be continually used and human rights are protected. Focus and blame generally turn to the manufacturing, production and distribution parts of the chain, but other aspects are not usually at the forefront of the mind, especially when it comes to the consumer standpoint.

Fashion 336
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Supermercados ECONO Implements Software to Power Ecommerce Platform in Two Languages

Retail TouchPoints

Supermercados ECONO , a retailer with 64 grocery stores in Puerto Rico, is upgrading its current ecommerce platform, ECONO ToGo, with technology from Local Express. ECONO will utilize the tech upgrade to provide its shoppers with exceptional service. The Local Express platform includes a “drop and play” marketing content management module that can facilitate retailers’ ability to quickly incorporate retail media marketing into ecommerce platforms.

Marketing 331
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Apple to Expand Further into Payment Services with Built-in BNPL Option

Retail TouchPoints

At Apple ’s 2022 Worldwide Developers Conference (WWDC), the tech giant unveiled a slew of updates for its impending iOS 16 release, including a new buy now, pay later (BNPL) option that will be incorporated into Apple Wallet. The service, called Apple Pay Later , will let users split any Apple Pay purchase into four equal payments, spread over six weeks, with zero interest and no fees.

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How to Maximize Amazon Sales and Crush the Competition

With over 9 million sellers on Amazon, online marketplaces are more crowded than ever. Whether you’re looking to fine-tune prices in real-time or align strategies across channels, this guide provides the tools to understand how to maximize sales and secure a lasting competitive edge. Download now to transform your pricing strategy and drive holiday success.

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Hudson Expands Global Loyalty Program to North America

Retail TouchPoints

Travel retailer Hudson , a Dufry company, has rolled out its loyalty program to its more than 1,000 stores across North America. The Red By Dufry program is already live in the 50+ countries where Dufry operates. Benefits include members-only discounts, a birthday reward, perks from car rental and hotel booking brand partners and pre-ordering through the retailer’s Reserve & Collect program, where available — all accessible via a mobile app.

Checkout 328
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Exclusive Q&A: How CVS is Using Medtail to Remove the Stigma From Mental Health Care

Retail TouchPoints

One of the biggest challenges in providing healthcare mirrors the oft-repeated mantra behind retail success: offering the right product, in the right place, at the right time. For medical care, just substitute “medical professional” for “product,” and it becomes clear why the “medtail” combination has become such a strong trend. “If you think about healthcare and you think about retail, there’s a great opportunity for them to come together to improve health outcomes for people right in their com

Returns 325
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How China’s Missfresh Makes Rapid Grocery Delivery Pay

Retail TouchPoints

The profit margin at grocery has always been razor-thin, and now, with online grocery growing in popularity, retailers must add the costs of picking individual orders and doorstep delivery to their already tight balance sheets. A Missfresh mini-warehouse, which operates as a dark store. As grocers around the world work furiously to meet consumers’ demand for delivery without breaking the bank, Chinese online grocer Missfresh looks to have a winning model.

Grocer 321
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Walmart and Roku Team Up to Take on TV Commerce

Retail TouchPoints

Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” The new deal will push the boundaries of the burgeoning realm of “TV commerce” by allowing customers to shop and buy products from ads on the Roku streaming service, with Walmart serving as the exclusive retailer for the transactions. Viewers will be able to press “OK” on their remote when they see a product they like in a shoppable ad and proceed to checkout on their TV.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.