May, 2022

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Private Label: Six key strategies for brands to compete

Mike Anthony

In the battleground that is retail today , retailers are turning to new (and old) strategies to win. Private label has been around for decades, but in recent times, around the world, I’ve seen a significant rise in the use of private label as a key retail strategy ( check out this recent article about Target as an example ). We are seeing private label being used aggressively comparing prices versus leading brands (see image).

Consumer 246
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Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

When Covid hit and physical stores closed, many retailers were left floundering, trying to work out how to maintain their relationships with customers and remain relevant in their hearts and minds. Enter the acceleration of social commerce. “The role of social media is changing. It is now both the megaphone and the marketplace for brands. It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite.

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Patagonia’s Newest Mission: Replacing Single-Use Packaging with Technology

Retail TouchPoints

Perhaps no brand has more sustainability street cred than Patagonia. That reputation is well-earned — from the company’s self-imposed “Earth Tax” and the Sustainable Apparel Coalition (which it founded alongside Walmart ) all the way down to the plastic swift tacks used to attach its hang tags, Patagonia is known for practicing what it preaches. And yet the company keeps pushing to find ways to do more, and one of the many executives participating in these efforts is Jennifer Patrick, Director o

Apparel 344
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Inditex’s third flagship store opens at Liverpool ONE

Retail Focus

Grosvenor has announced the opening of leading international Inditex clothing brand, Bershka, at Liverpool ONE, marking its regional debut. Spanning 8,000 sq ft on South John Street, the space houses the brand’s three main lines; Bershka, BSK and Man, as well as a number of exclusive ranges. Joining Zara and Pull & Bear, Berskha is the third Inditex brand to open a flagship store on Liverpool ONE’s South John Street.

ATS 278
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Shopper Marketing Weekly Snacks #05

Tokinomo

Campaign corner.

Marketing 264
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A record number of Americans quit their jobs in March

Retail Wire

A record 4.5 million workers in the U.S. quit their jobs in March, according to data from the Bureau of Labor Statistics. “As employers require workers to return to offices, quits are ticking upwards. A major reason for quitting is to find a remote opportunity,” wrote Julia Pollak, chief economist at ZipRecruiter. The number of available jobs rose to 11.5 million in March.

Returns 246

More Trending

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NSW retailers using single-use plastic bags to face fines from next week

Inside Retail

Retailers doling out single-use plastic bags in New South Wales face fines of up to $275,000 from Wednesday, June 1 as a statewide ban comes into force. NSW Environment Minister James Griffin said the reason for the single-use plastic bag ban was simple: “It will stop plastic getting into our environment at the source.”. “Single-use plastic is used by many of us for just a few convenient minutes, but it remains in our environment for many years, eventually breaking into microplastics,” Griffin c

Grocer 298
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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

5G is the talk of the town these days — up there with Web3 and the metaverse. But just like those other technologies, 5G is less a specific solution and more of an enabler. What matters most is what you do with it. So what can retailers do with 5G? There are an almost infinite number of answers, but the long and the short of it is that 5G will enable merchants to perform intricate digital tasks faster and on a much larger scale. “5G is really three things — speed , latency and massive connectivi

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The King’s Road welcomes Seraphina for long standing seasonal pop-up residencey

Retail Focus

Sloane Stanley has announced the return of luxury retailer, Seraphina, to 340 King’s Road, marking the twelfth year running the brand has selected this space to show its collection of timeless, Indian-inspired apparel and homeware. . Following over a decade of success via annual appearances on the Sloane Stanley estate, luxury retailer Seraphina has recently opened again at 340 King’s Road, offering a curated collection of conscious clothing and homeware, crafted from India’s finest natural fab

Returns 264
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Shopper Marketing Weekly Snacks #08

Tokinomo

Campaign Scoop. Always refreshing. What do you do when you mistakenly eat the spiciest peppers? How about when you fall asleep in the Sun? Sprite’s latest commercial shows that the cold, refreshing beverage is there for you when ?? “ Heat Happens ”.

Marketing 246
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Best Buy moves into new categories including outdoor furniture

Retail Wire

Best Buy is adding beauty gadgets and outdoor furniture to its list of products for sale. The retailer is looking to move into categories including fitness/wellness and furniture to continue building on its growth achieved during the pandemic.

Outdoor 189
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These States are the Most Obsessed with NFTs

Small Biz Trends

A study conducted by NFT experts has discovered which states have been searching for NFTs and related NFT search terms the most over the last twelve months. T hese States are the Most Obsessed with NFTs. Los Muertos used Google Trends to analyze all fifty states and the District of Columbia to uncover the data which revealed California to be the state with the most NFT-related searches.

Marketing 145
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ARA predicts $8.8bn mid-year spending spree as retailers quit excess stock

Inside Retail

Australian consumers are set to spend $8.8 billion during the coming months as mid-year seasonal sales ramp up and excess stock is sold. The Australian Retail Association (ARA) forecasts 52 per cent of consumers shopping mid-season sales will be doing so online. Around 6.2 million Australians will spend an average amount of $1420 each. NSW is expected to contribute $3.2 billion followed by Victoria at $1.9 billion and Queensland at $1.7 billion.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. In case you’re still fuzzy on the details, the metaverse is a 3D, virtual-reality space where users can interact with one another and an infinite number of fictional or real-life computer-generate

Marketing 317
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Reality bites: how composable architecture is a make-or-break strategy for retailers looking to thrive

Retail Focus

Global e-commerce jumped to $26.7 trillion in the first year of the pandemic, a dramatic leap forward from a trend that had already hobbled many high street retailers. Unable to contend with the double whammy of changing consumer behaviour and a COVID-induced slump, dozens of brands fell into administration, from Arcadia and Debenhams to Monsoon and Cath Kidston, with the closure of hundreds of physical stores.

Fashion 246
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Shopper Marketing Weekly Snacks #07

Tokinomo

Campaign scoop. Audio advertising. When talking about keeping consumers engaged with ads, audio has strengths other platforms lack. A new report from Audacy breaks down what audio disruptors are doing today to take an audio approach that encompasses podcasts, radio, and more.

Marketing 246
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Mexican Pizza is back at Taco Bell

Retail Wire

Taco Bell has put its popular Mexican Pizza back on the menu after removing it two years ago. The chain made the decision to add the item back after fans of the dish went on social media to lobby for its return.

ATS 183
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Are You Achieving a Work-Life Balance? Not Even Close

Small Biz Trends

Americans spend a significant amount of time working and looking at screens, but the majority don’t take enough time off. Are You Achieving a Work-Life Balance? Not Even Close. Over the course of their lifetime, Americans spend, on average, 13.2 years working, and just 328 days socializing. The average worker in the US spends 5.3 hours per week checking work emails at home.

Outdoor 145
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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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How to scale your e-commerce business

Inside Retail

Congratulations! So, you’ve managed to launch a successful e-commerce business. Now what? At EIZ, we know a thing or two about e-commerce. And that doesn’t just come from designing and developing technology solutions for the industry. It also comes from the close relationships we’ve built with thousands of customers – successful and growing e-commerce businesses like you – and dozens of solutions partners, over many years.

Shipping 279
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Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar

Retail TouchPoints

Digital disruption is taking place in retail more than any other sector. While customers are gaining benefits from easier access and smarter online commerce with friendly features, the real action is happening behind the scenes. Front-of-house retail starts deep in the backend with CPG companies compiling large amounts of data. We use data to gain consumer insights, test market reception and decide when and where we’re going to advertise.

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Public web data is the key to a free and open market

Retail Focus

Let’s say you want to buy a pair of Nike Air Jordan 1s — undoubtedly the most recognizable Jordans of all time. What do you do first? . Chances are you answered: type “Jordan 1” in search. Correct? . By Itamar Abramovich, Director of Data Products, Bright Data . Now, depending on your location, your search will give you the most relevant shopping items related to your query with prices, vendors and shipping details attached to a thumbnail of the shoes. .

Marketing 246
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Brand voice: How to create the voice of your FMCG brand

Tokinomo

In the retail industry, competition is fierce and brands need to do everything in their power to make sure that they attract the attention of shoppers. Sometimes, it’s not just about a large budget or an innovative campaign. The simple, elementary things can make it or break it.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Beauty brand pays customers to post TikTok videos

Retail Wire

Jones Road Beauty is paying customers like Addie Neri to post videos about its products on TikTok. Ms. Neri uses Bounty, an app that allows shoppers to make money posting product review and recommendations.

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ChatOps: Managing Kubernetes Deployments in Webex

Cisco Retail

This is the third post in a series about writing ChatOps services on top of the Webex API. In the first post , we built a Webex Bot that received message events from a group room and printed the event JSON out to the console. In the second , we added security to that Bot, adding an encrypted authentication header to Webex events, and subsequently adding a simple list of authorized users to the event handler.

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Australian Fashion Council unveils trademark for Aussie apparel

Inside Retail

Australian fashion companies can now apply to use a special trademark certifying their products are locally created. The Australian Fashion Council (AFC) today unveiled a world-first industry certified Australian Fashion Trademark, created with funding from a federal grant last May that also includes a campaign to drive demand for local brands both at home and abroad. .

Apparel 279
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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

Once the pandemic is over for good (thankfully), we’ll have the chance to process what happened over the past few years. This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand.

Consumer 310
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Dreaming of Opening a Shop? Here’s How

Retail Focus

Many people today aspire to have extra income. Some people choose to open a retail shop, which could be the start of something bigger later. While retailers in the UK still face many challenges, there are plenty of opportunities for those who wish to start small. Fortunately, they can get small business relief, so they can continue their operations. .

Shopping 233
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Shopper Marketing Weekly Snacks #06

Tokinomo

Campaign scoop. Change is always good. Kevin Hart, one of the funniest celebrities shoot a commercial for Beyond Meat to show us that “Change is a great thing”. While the commercial focuses on the importance of tradition, it highlights the impact that a small change can have on the future of our planet.

Marketing 246
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How to Use a Green Screen

Small Biz Trends

Using a green screen as a virtual background can be incredibly useful. For example, you can use a green screen background for content creation, such as videos, to hide your background for camera-on virtual meetings and other purposes. We’ll look closer at the green screen effect for this article, including what a green screen is and making a green screen work for your needs.

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How Cisco DNA Assurance Proves It’s ‘Not a Network Issue’

Cisco Retail

When something in your house breaks, it’s your problem. When something in your network breaks, it’s everyone’s problem. At least, that’s how it can feel when the sudden influx of support tickets, angry phone calls, and so on start rolling in. They quickly remind you that those numbers behind the traffic visualizations are more than numbers alone. They represent individuals.

ATS 144
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.