Do MAP Violations Increase During the Holidays?
Wiser
DECEMBER 13, 2018
Are retailers more likely to break MAP around the holidays? This was the question we at Wiser asked ourselves before the start of the Thanksgiving through Christmas holiday shopping season. . Our thought process went like this: The holiday season is the most competitive time of year for retailers. The National Retail Federation reported that 165 million people shopped online and in-store between Thanksgiving and Black Friday.
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