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Are retailers more likely to break MAP around the holidays? This was the question we at Wiser asked ourselves before the start of the Thanksgiving through Christmas holiday shopping season. . Our thought process went like this: The holiday season is the most competitive time of year for retailers. The National Retail Federation reported that 165 million people shopped online and in-store between Thanksgiving and Black Friday.
How will Windows 7 end-of-life (EOL) impact organizations? What does the future of device and user security look like? Jamf CEO, Dean Hager, weighs in on these and other 2019 technology predictions.
The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns. But like any marketing channel, no matter how promising it looks, you can only find out if it works for you by testing it. In this article, I’ll share 11 Google Shopping case studies from large and small businesses.
Here at HSS we literally cannot get over how freaking cute these baby Mocs are from Badger Co ! Badger Co. specializes in creating beautiful soft sole shoes for small feet. We had the opportunity to review these super cute Italian leather suede moccs in brown and here’s what we thought: Not only are they super cute but they’re also super soft We love this specific pair not only because of the style but also because the color is gender neutral and can literally match with almost any outfit!
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy.
There are many things consumers consider when making a purchase. Some may be rational, looking for the best quality or value, and some a bit “non-rational,” or driven by the lowest price or quantity of what they are buying. . With every shopper looking for something different, a few psychological pricing strategies can be used to maximize your selling efforts online. .
There are many things consumers consider when making a purchase. Some may be rational, looking for the best quality or value, and some a bit “non-rational,” or driven by the lowest price or quantity of what they are buying. . With every shopper looking for something different, a few psychological pricing strategies can be used to maximize your selling efforts online. .
How will Windows 7 end-of-life (EOL) impact organizations? What does the future of device and user security look like? Jamf CEO, Dean Hager, weighs in on these and other 2019 technology predictions.
Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your profits. Bid too low, and your ads won’t even show up. This is a daily struggle for most advertising campaigns.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The rapid expansion of unified commerce is forcing retailers to accelerate the maturity of their demand planning. Fortunately, the advancements of technology provider capabilities can help retailers. Retail supply chain leaders who recognize the importance of planning can use this research to benefit their search for forecasting and replenishment solutions from providers such as Retalon.
At the core of any business is the desire to satisfy customers and increase sales. For brick-and-mortar retailers, this means competing with eCommerce and an omnichannel culture, where in-store shoppers have their smartphones at the ready to find any reason not to buy from them. Sounds like an uphill battle, right? Well, it doesn’t have to be—not if you know where to act and which issues deserve your attention.
As an eCommerce business, you may have asked yourself if you should be geotargeting website content. It’s certainly a fair question, and the answer could be yes or no depending on what type of eCommerce business you are, what you sell, and who your customers are. With that in mind, let’s explore everything you need to know about geotargeting to get to the bottom of that important question.
In 2018, it seems like we constantly see headlines about retailers that are shutting down a large number of their store locations throughout the U.S. This past summer, Toys ‘R’ Us closed its remaining 200 U.S. stores after 70 years of business. The news of these closings left customers feeling shocked as they observed the end of one of the most iconic names in retail. .
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
A lot has changed thanks to the internet. In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel.
Toys ‘R’ Us was a traditional toy powerhouse in retail. However, after declaring bankruptcy, the national retailer closed all of its stores in June 2018. The meant the upcoming holiday shopping season had a void to fill. Where would all of Toys ‘R’ Us’ shoppers go to buy toys? Wiser wanted answers and surveyed our network of public shoppers to find out.
Black Friday 2018 is in the books, which means now is the perfect time to look back and see where we can improve for next year. Wiser CEO Andy Ballard shared his thoughts—and data—on Black Friday for Total Retail. Here’s a sneak peek at what you can read in “ Black Friday Post Mortem: How Successful Was Brick-and-Mortar? ” “Millennials were out in full force this year, with 37 percent of respondents aged 25 to 34 out shopping on Black Friday.
Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and Mattel missed millions in sales over the holiday weekend. However, Black Friday 2018 has already been deemed a success. Research reported by Bloomberg noted toy aisle traffic was in line with expectations , with those expectations a direct result of the summer shuttering of Toys ‘R’ Us stores nationwide.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
With 9 percent market share of the entire US commerce market, and being a major marketplace in Europe as well, Amazon is the leading e-commerce marketplace for merchants with a low barrier of entry. Amazon is a lucrative opportunity for merchants who seek to get access to millions of daily transactions with a no-risk model (fees are paid upon actual selling of goods; there are no upfront advertising fees).
Bidali, Canada’s first regulated crypto-payment processor and online gift card retailer, has announced the integration of Enjin Coin (ENJ) as a method of payment across their ecosystem, in a move to offer seamless liquidity and real-time payments to gamers.
It’s no secret, the festive shopping frenzy is in full swing! Retailers are still competing to offer good deals and a bargain on the high street, following a 12% drop in the value of Black Friday sales this year compared to 2017.
by Patrick Vernon, freelance writer. In the era of Big Data, and the need for organizations to make best use of the mountains of raw information being generated constantly through interactions with potential and actual customers, retail businesses are in a position to use this data to run a more efficient business and serve their customers better than ever.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
With November reported to have the lowest shopper footfall since the 2008 recession and in store sales predicted to get worse in December, a new in-depth research study into how retailers are gearing up their online customer service this Christmas has found that nearly three quarters are investing in Artificial Intelligence in the call centre, driven by consumer demand and changing shopping habits - saving over 1 in 3 retailers £100,000 or more a year.
The UK’s top retailers are risking seasonal sales through failure to improve their website load speeds over the past 12 months, according to a new index report.
Are you curious what’s coming around the corner in the world of retail? We certainly are, so here at Wiser, we put our heads together to figure out what the future holds in our exciting industry. Here are our retail predictions for the new year: Retail Prediction No. 1: Omnichannel is No Longer a Trend. Over the past few years, countless experts and trends articles pointed out that “the future was omnichannel.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
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