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Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between. It’s hard to implement perfect, 100-percent ethical prices across your entire assortment, especially if you’re not sure what is ethical or unethical pricing, anyway.
The retail industry has been turned on its head as of late, and even the best of brands have struggled to come to grips with it. And, it’s all our own fault – us, being shoppers! Long gone are the days where retailers dictated to consumers what could be bought, where, when, now and for how much. Even as difficult as it was back then, that was the retail industry’s easy, good old days.
While fashion retail may currently be taking a hit, there’s a bright spot: secondhand fashion and accessories. From denim to luxury goods, the resale market is ramping up in prime locations and premier department stores, in addition to having a The post Sustainable Fashion: Connect with Conscious Consumers appeared first on Medallion Retail.
As shopper marketers, we need to talk our shopper’s language – literally and figuratively. Shopper communication is imperative to achieving you goal of influencing and in some cases, changing your target shopper’s behaviour. Let’s create some context quickly. Shopper communication is part of the Shopper Marketing Mix, along with offer and availability.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
The last thing I wanted to do at 9 am on a Saturday morning was get my car’s oil changed. When my alarm went off, I was not a happy camper. Yet, the morning I was about to have at my local Subaru dealership turned out to be one of the best customer experiences I have had in a long time. When my boyfriend and I pulled up to the service station, a friendly attendant was there with a smile on his face.
Retail has increasingly become a mobile function to meet the needs of a constantly on-the-go consumer base, especially with the rise in popularity of mobile E- wallets. The introduction of 5G will only enhance innovations in retail technology and in turn, benefit the consumer.
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. As with any successful retail strategy, there are pros, cons, and considerations before fully embracing—or rejecting—D2C. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer.
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. As with any successful retail strategy, there are pros, cons, and considerations before fully embracing—or rejecting—D2C. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer.
Retail stores are interesting and fun to run on most days, mostly because of the array of characters you get to encounter. However, every experienced merchant knows there’s no magic bullet that’ll convert each shopper into buying. In fact, a Gallup poll revealed that of the biggest challenges small business owners face, 28 percent were economic and financial issues, but 14 percent were attracting shoppers and drumming up new business.
Over the years, the number of natural health and beauty products has exploded. And what was once a health-food store category is now universally appealing, with premium-quality offerings. Perhaps 10-15 years ago, natural beauty products in a mainstream store was The post Health and Beauty Retail Goes for a Greener Audience appeared first on Medallion Retail.
Is it time to relook the way we define channels? Some vehemently say that the traditional channel definitions need to be rehauled, others are a bit more cautious, preferring to avoid rocking the proverbial boat. Mike Anthony, Shopper Marketing Experts’ resident expert, weighed in on the topic of traditional channel definitions. . He says that “one of the first challenges is that the traditional definitions have been used for a long time.” .
Happy Monday! Here is your recap of industry news from the last week. Sources are in the hyperlinked text after the headline. Brands + Retailers. Authentic Brands Group bids $271M to buy Barneys New York. Reuters. Under Armour to make spacesuits for Virgin Galatic flights. CNBC. Best Buy touts first-party data capabilities as it looks to build its media business.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
A recent survey of 500 retailers sponsored by Eggplant, the digital experience specialist, revealed the pressures facing online digital teams in advance of busy retail season.
Brands and retailers know the importance of information, especially on-the-ground info from their brick-and-mortar locations. That’s why purchase panels and mystery shopping have been the name of the game for retail businesses for decades. . However, the influence of mobile devices on consumer behavior, both in-store and online, has given rise to a whole new world of mystery shoppin g: mobile crowdsourcing.
One of the hottest trends in retail right now is BOSS: Buy Online and Ship to the Store for pickup (very similar to, but not the same, as BOPIS, or Buy Online, Pickup In Store). It’s the digital version, for us dinosaurs, of going to a department store and having them order the right size when something wasn’t in stock. Except now, thanks to the latest shipping tech, you can order online as well and you’re usually not waiting for a week.
Branded activations are projected to fuel a $740 million market by 2020, according to the Association of National Advertisers (ANA). In an experience economy, pop-ups can draw a crowd based on excitement and engagement. But the most memorable experiences aren’t The post Destination Pop-Ups Boost Sales With Local Flavor appeared first on Medallion Retail.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
How can you get your shoppers to buy more, leave happy, and come back for seconds? For many retailers, the answer to the first part— buy more —is suggestive selling or upselling. However, this retail technique doesn’t always work for the leave happy and come back parts. We’ve all been in the customer’s shoes on this: walking into a store only to be immediately hounded by a sales rep, pushed on a product or service we don’t want, or bombarded with add-ons at checkout.
Signage is an essential part of any retail operation and outdated signage can hurt your business in ways you might not expect at first. There comes a time in any business’s life when it’s time to update its existing signage, be it because of rebranding or something as simple as signs becoming outdated, boring or worn-out. Bringing in creative, fresh looks grabs the attention of your shoppers and customers and guides them in the right direction.
Retailers of all kinds – local, international, online or those with ‘brick and mortar’ shops – should embrace new ways of connecting to shoppers if they want to continue to grow brand awareness. A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be ove
Having a clear return policy in place is good for your business. Research shows that 27 percent of consumers are willing to make a significant purchase from a store that offers free return shipping. Unfortunately, returning products has become a bad habit of so many consumers. While most people would return an item because it isn’t in good condition when it arrived at their homes or the product does not match the description on the retailer’s website, more and more online shoppers do it intentio
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
Major retailers are disappearing from our towns, and it’s a trend that looks set to continue. So far in 2019, Macy’s, and even Walmart, have announced plans to close some of their stores, while Barney’s New York has filed for bankruptcy. On the face of it, the future for brick-and-mortar stores doesn’t look good and the reasons are well-recognized. The way consumers are shopping has changed and many larger chains have failed to keep up with the trends.
The latest edition of the RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of September 2019 (September 1 through October 5 on the industry’s 4-5-4 calendar). Download the Retail Performance Pulse for September 2019 store results. Store performance in September provided another proof point that while shoppers might visit physical stores less often, when they do, they do so with a
Whether you already have a blog or you just have a brand you want to further build upon, you know an effective blog attracts a lot of visitors. What is important is that a blog is an easy way to connect with your shoppers and share news or insights about your products and services. A blog makes the connection between your business and potential customers.
Internal communication is essential regardless of the type and size of business you are in, but for multi-store retail brands, it is an indispensable factor for the smooth running of the business. A Communication ROI Study Report conducted by Towerwatson.com, revealed that companies with highly effective communication enjoyed 47 percent higher total shareholder returns compared to organizations with less effective communication.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Whatever the size of your retail business, inventory management is crucial to controlling your supply chain. Getting this right is one of the fundamentals of running an efficient, profitable business. Whatever systems you have in place to manage your inventory and minimize loss, it is always a good idea to be thinking about how you can improve upon them.
Amazon is one of the most talked-about brands in modern society. Retailers, in particular, often analyze what makes the company such a constant topic of conversation. Amazon does some things well but falls short in other ways. Here are three of the company’s practices you can mimic, and a couple that are best to drop. 1. MIMIC: Offer Services Through an Ever-Growing Number of Platforms or Products.
Hi! Here is your weekly recap of industry news. Sources are in the hyperlinked text after the headline. Brands + Retailers. Handbag sales reveal a major shift in where consumers are shopping. CNBC. Toys ‘R’ Us taps Target to fulfill online orders. AdAge. How Glossier grew from millennial catnip to billion-dollar juggernaut. Vanity Fair . LVMH bets on a mental health-focused streetwear label.
Ethoca, the leading provider of collaboration-based technology solutions that help card issuers and online merchants increase card acceptance and stop ecommerce fraud and disputes, has won ‘Most Innovative Online Solution’ at the UK Fraud Awards 2019.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
A shift in consumer behaviour has seen the retail sector transition from bricks alone to a combination of bricks and clicks. With new shopping demographics purchasing products in a different format, the rise in e-commerce success has no doubt driven the recent retail revolution, with the world of digital proving increasingly important.
The White Label World Expo is the leading online retail sourcing show, making it the perfect destination for manufacturers to showcase their products to a rapidly growing market. Based in four countries over three continents, it truly is a global event reaching a truly global audience.
According to new consumer research from Global Freight Solutions (GFS) and IMRG (the UK’s association for online retailers), 45% of consumers are still more likely to abandon their purchase due to a lack of convenient delivery options, not a lack of free options.
Salesforce, the CRM solutions provider, has announced new research from IDC that finds Salesforce and its ecosystem of partners will create 4.2 million new jobs and $1.2 trillion in new business revenues worldwide between 2019 and 2024. The research also finds Salesforce is driving massive gains for its partner ecosystem, which will see $5.80 in gains for every $1 Salesforce makes by 2024.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
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