March, 2021

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Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Retail TouchPoints

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. The Yahoo Shops marketplace will feature a personalized digital storefront. Users go through a brief onboarding where they indicate their tastes and preferences and are then presented with their “own digital mall” featuring brands that align with their interests.

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Storytelling in retail: how to do it right at the point-of-sale

Tokinomo

Everybody loves stories, right? When we were kids we fell asleep listening to them, when we were teens we fell in love with their help, and even as adults we still like a good story. Storytelling is not just for tucking children at night, it’s also for big brands that want to attract shoppers and turn them into loyal customers.

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The Future of Food Retail is AI-Driven. Here’s Why!

Intelligence Node

2020 coaxed shoppers to adopt online shopping amidst the pandemic. This popularized eCommerce across all demographics and accelerated the shift to online shopping by years. Food & beverage, grocery, and edible CPG goods too saw a massive uptick in online orders and experienced unprecedented online demand during COVID-19. This trend is definitely here to stay […].

Shopping 197
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Retail Execution: What to Measure and How to Optimize

Wiser

Brick-and-mortar shoppers are more mission-oriented than ever before. They know what they want, and they’re going to get in and get out. Will they be checking out with your products in their carts? The answer to that question is centered around retail execution. What is Retail Execution? Retail execution is the sum of your in-store efforts to increase sales and present your brand in a favorable light.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Get to Know Your Customer Day

Hyken

It’s been years since I’ve written about Get to Know Your Customer Day. Recently, however, I’ve been asked what it’s all about, so I thought it was time to bring it up again. This time I want to share a few tips on what to do for these special days that are observed throughout the year. Get to Know Your Customer Day happens four times a year, on the third Thursday of each quarter, so they are held in January, April, July, and October.

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Best-in-class shopper marketing: Time for brands and retailers to step up

Mike Anthony

Take a look at the displays above. What do they all have in common? Yes, well spotted – they are all significant spirit brands. But that’s not it. And no, they are not all owned by the same company. So what is the connection? They are all a missed opportunity to effectively communicate with shoppers, drive shopper engagement, inspire shoppers , and create longer-term value for the retailer and the manufacturer.

Marketing 130

More Trending

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10 Retail Conferences and Trade Shows Still Happening in 2021

Tokinomo

The retail industry, like so many other industries, is currently being rocked hard by the Coronavirus which has unfortunately resulted in many conferences and trade shows being canceled. Social distancing is, after all, a tricky thing to do in the midst of a global pandemic and some retailers (including big ones) are going bankrupt.

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Factors That Affect the Retail Industry Nowadays

Retail Minded

Success in the retail business isn’t as simple as providing consumers with the opportunity to buy your products. Your customers themselves define your enterprise, nearly as much as your product line itself defines your entire enterprise. You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop.

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What to Look for in Retail Audit Companies

Wiser

You need to connect with shoppers inside brick-and-mortar retail stores, whether you’re a brand manufacturer or a retailer, whether your reach is national, regional, at the biggest big-box stores, or the smallest mom-and-pop shops. The good news is that there is a way to get visibility into any physical store locations: retail audits. What are retail store audits?

Location 148
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The Most Important Measurement In Business

Hyken

This is the first of a number of lessons I’ll be sharing from my newest book, I’ll Be Back: How to Get Customers to Come Back Again and Again. A few years back I wrote about the idea of measuring customer satisfaction versus customer behavior. We’re revisiting that topic with a fresh point of view. Today’s lesson is about the exciting topic of measurement and data.

Returns 134
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Best-in-class shopper marketing: Time for brands and retailers to step up

Mike Anthony

Take a look at the displays above. What do they all have in common? Yes, well spotted – they are all significant spirit brands. But that’s not it. And no, they are not all owned by the same company. So what is the connection? They are all a missed opportunity to effectively communicate with shoppers, drive shopper engagement, inspire shoppers , and create longer-term value for the retailer and the manufacturer.

Marketing 130
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The New Realities Reshaping Store Design

Retail TouchPoints

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In-store influencer marketing? Let Danone show you how it’s done!

Tokinomo

Danone is definitely an FMCG brand that loves connecting with its customers. That is why they decided to create an influencer marketing campaign with Cláudia Vieira, their brand ambassador in Portugal.

Marketing 228
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Five Things To Remember When Renting Your First Business Location

Retail Minded

Opening a new business location, whether you’re a first-time business owner or the proud founder of a chain of independent retailers, is always something to celebrate. Running a business can be daunting, labour-intensive and challenging, no matter how experienced you might be. As a retailer, your priority should be your customers and offering the service of products that fulfil their needs.

Location 119
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Shelf Placement: How to Get Your Products Where They Need to Be

Wiser

Shelf placement. There’s a good chance just reading those words triggers a flashback to an argument over the best location on the shelf for a new product. It’s no secret that shelf placement is valuable for both brand manufacturers and retailers—and that it is also a major pain to balance the demands of both these parties plus the all-important shopper.

Location 147
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Guest Post: How to Make a Company Culture Video That Wins Your Customers’ Hearts

Hyken

This week we feature an article from Victor Blasco , CEO of Yum Yum Videos. He writes about how creating a company culture video helps your business to build stronger relationships with your customers. When we think about the advantages that small business es hold against big compan ies, the first thing that comes to mind is the close relationship with their customers.

Planning 127
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Media Clutter: how to cut through and connect with shoppers?

Mike Anthony

The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. But whilst all of this new technology offers new shopper communication opportunities, experience suggests that there is a downside to every opportunity.

Marketing 130
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Autonomous Mini-Supermarket tegut…teo Expands in Germany

Retail TouchPoints

German grocery chain tegut… has piloted a fully automated mini-supermarket concept in Fulda, Germany, with plans to open another three locations in 2021 and, eventually, hundreds of the digital self-service stores across the country. The compact concept — called “ tegut… teo ” — boasts a modular design and wooden construction to complement the store network in a hyperlocal format.

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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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Henkel made Le Chat “scratch” 159% more sales in Auchan, France

Tokinomo

What better way to amaze customers than to bring something new to the table (or should we say shelf)? Shoppers in Auchan stores in France were astonished by their favorite laundry detergent, Le Chat. No, it didn’t meow (yet), but it did talk to them.

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Surviving the Global Pandemic: Luck or Hard Work?

LS Retail

©iStock/JLco – Julia Amaral Global small business owners have embraced the chaos and found ways to adapt. They also know plenty of other owners who would have loved to continue on, but simply ran out of money, time, or good health. Krystle Lockman, co-owner of Axe and Arrow Brewing said: “This has showed us a lot about who we were as a company. I really just think from a business perspective, you can only plan for so much before you just have to stay nimble and adapt.

Planning 114
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Join Retail Minded’s Nicole Reyhle at Small Business Day from the National Main Street Center

Retail Minded

Retailers, are you ready to boost your store visibility, sales and overall success in 2021? The reality is, the past year has been difficult for many businesses – but small businesses in particular have been hit hard with the challenges presented by COVID-19. Keeping this in mind, Retail Minded’s Founder, Nicole Leinbach Reyhle, is thrilled to share expert insight that will offer actionable strategies and resources alike to aid small businesses as part of the National Main Street Cen

ATS 113
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10 facts on the state of integration

Mulesoft

The pandemic has changed how organizations rely on their IT teams. IT was critical in the shift to remote work and maintaining operations in the new, virtual world — all while managing and implementing the day-to-day technical needs of the company. With this shift, digital transformation was no longer a question of “if,” but “how […]. The post 10 facts on the state of integration first appeared on MuleSoft Blog.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Media Clutter: how to cut through and connect with shoppers?

Mike Anthony

The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. But whilst all of this new technology offers new shopper communication opportunities, experience suggests that there is a downside to every opportunity.

Marketing 130
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Reports: Nike Cutting Ties With Six Retailers, Including DSW and Urban Outfitters

Retail TouchPoints

Nike has reportedly closed its accounts with DSW , Urban Outfitters , Shoe Show , Dunham’s Sports , Olympia Sports and Big 5 Sporting Goods as the retailer pulls out of specialty retailers and department stores, according to Forbes and other media outlets. Macy’s will no longer receive products directly, but the Finish Line at Macy’s business will still carry Nike items.

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Tokinomo's Insider Scoop: March 2021

Tokinomo

Tokinomo HQ says HI! Before talking business, we want to take a moment to send all the best wishes to our partners around the world. We truly hope you are staying healthy and coping well with this ongoing Pandemic situation!

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12 Stockroom Organization Ideas and Guidelines to Implement in Your Retail Store

Retail Times

It may not be the sexiest part of your store, and it doesn’t get a lot of customer eyeballs, but your stockroom is still a critical part of your physical location. In many ways, your stockroom acts as the headquarters of the store’s operations. It’s where your management office will be located, where you’ll receive shipments, where your staff will first discover the exciting new inventory, and where your extra stock will live.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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PIG Design creates Memphis-informed Ya Space! furniture showroom in Hangzhou

Dezeen

Chinese architecture Studio PIG Design has created a showroom for the Memphis Milano furniture brand in Hangzhou , China, with interiors designed to make customers "feel the atmosphere of Memphis". Named Ya Space!, the two-storey building was designed to be an exhibition space and furniture showroom for Memphis Milano , which owns the rights to pieces created by the Memphis Group.

Shopping 104
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I am So Proud to Be Irish: Let's Dance Into St. Patrick's Day

LS Retail

©iStock/Peter Liewellyn Dancing Into St. Patrick's Day at Blacksod Lighthouse in County Mayo, Ireland where my family (Delaney) is from. Have a wonderful day!

ATS 104
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Recommerce On The Rise: How Traditional Retailers Can Stay Competitive

Intelligence Node

This article was first published on Forbes on Oct 7, 2020,, and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. Driven in large part by millennials and Generation Z, the resale, or “recommerce,” market is booming. Currently worth approximately $24 billion, it is projected to reach $51 […].

Marketing 104
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Reports: Twitter Tests New In-Platform Shopping Feature

Retail TouchPoints

Twitter is quietly testing a new shopping feature that will allow brands to showcase products and link out to their ecommerce site directly from within the social platform. The move follows other social platforms like Facebook and Pinterest that have also recently rolled out embedded shopping features. Twitter hasn’t formally announced the feature, but did confirm to TechCrunch that it was trialing new direct shopping mechanics.

Shopping 313
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.