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Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. The Yahoo Shops marketplace will feature a personalized digital storefront. Users go through a brief onboarding where they indicate their tastes and preferences and are then presented with their “own digital mall” featuring brands that align with their interests.
Everybody loves stories, right? When we were kids we fell asleep listening to them, when we were teens we fell in love with their help, and even as adults we still like a good story. Storytelling is not just for tucking children at night, it’s also for big brands that want to attract shoppers and turn them into loyal customers.
2020 coaxed shoppers to adopt online shopping amidst the pandemic. This popularized eCommerce across all demographics and accelerated the shift to online shopping by years. Food & beverage, grocery, and edible CPG goods too saw a massive uptick in online orders and experienced unprecedented online demand during COVID-19. This trend is definitely here to stay […].
Brick-and-mortar shoppers are more mission-oriented than ever before. They know what they want, and they’re going to get in and get out. Will they be checking out with your products in their carts? The answer to that question is centered around retail execution. What is Retail Execution? Retail execution is the sum of your in-store efforts to increase sales and present your brand in a favorable light.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
It’s been years since I’ve written about Get to Know Your Customer Day. Recently, however, I’ve been asked what it’s all about, so I thought it was time to bring it up again. This time I want to share a few tips on what to do for these special days that are observed throughout the year. Get to Know Your Customer Day happens four times a year, on the third Thursday of each quarter, so they are held in January, April, July, and October.
Take a look at the displays above. What do they all have in common? Yes, well spotted – they are all significant spirit brands. But that’s not it. And no, they are not all owned by the same company. So what is the connection? They are all a missed opportunity to effectively communicate with shoppers, drive shopper engagement, inspire shoppers , and create longer-term value for the retailer and the manufacturer.
There’s a modern-day gold rush on, except instead of the hills and creek beds of the American West, the landscape of this one is the vast, rich expanse of Amazon.com. With not a pan or pick in sight, fortunes are yet being made as an ever-increasing number of private equity investors flock to the ecommerce behemoth in search of what has become one of today’s richest commodities — successful Amazon third-party sellers.
There’s a modern-day gold rush on, except instead of the hills and creek beds of the American West, the landscape of this one is the vast, rich expanse of Amazon.com. With not a pan or pick in sight, fortunes are yet being made as an ever-increasing number of private equity investors flock to the ecommerce behemoth in search of what has become one of today’s richest commodities — successful Amazon third-party sellers.
The retail industry, like so many other industries, is currently being rocked hard by the Coronavirus which has unfortunately resulted in many conferences and trade shows being canceled. Social distancing is, after all, a tricky thing to do in the midst of a global pandemic and some retailers (including big ones) are going bankrupt.
You need to connect with shoppers inside brick-and-mortar retail stores, whether you’re a brand manufacturer or a retailer, whether your reach is national, regional, at the biggest big-box stores, or the smallest mom-and-pop shops. The good news is that there is a way to get visibility into any physical store locations: retail audits. What are retail store audits?
This is the first of a number of lessons I’ll be sharing from my newest book, I’ll Be Back: How to Get Customers to Come Back Again and Again. A few years back I wrote about the idea of measuring customer satisfaction versus customer behavior. We’re revisiting that topic with a fresh point of view. Today’s lesson is about the exciting topic of measurement and data.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Take a look at the displays above. What do they all have in common? Yes, well spotted – they are all significant spirit brands. But that’s not it. And no, they are not all owned by the same company. So what is the connection? They are all a missed opportunity to effectively communicate with shoppers, drive shopper engagement, inspire shoppers , and create longer-term value for the retailer and the manufacturer.
Danone is definitely an FMCG brand that loves connecting with its customers. That is why they decided to create an influencer marketing campaign with Cláudia Vieira, their brand ambassador in Portugal.
Success in the retail business isn’t as simple as providing consumers with the opportunity to buy your products. Your customers themselves define your enterprise, nearly as much as your product line itself defines your entire enterprise. You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Shelf placement. There’s a good chance just reading those words triggers a flashback to an argument over the best location on the shelf for a new product. It’s no secret that shelf placement is valuable for both brand manufacturers and retailers—and that it is also a major pain to balance the demands of both these parties plus the all-important shopper.
This week we feature an article from Victor Blasco , CEO of Yum Yum Videos. He writes about how creating a company culture video helps your business to build stronger relationships with your customers. When we think about the advantages that small business es hold against big compan ies, the first thing that comes to mind is the close relationship with their customers.
The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. But whilst all of this new technology offers new shopper communication opportunities, experience suggests that there is a downside to every opportunity.
Macy’s has announced a series of changes to its senior leadership team, including the elimination of the Chief Operations Officer role, as it moves forward with its “Polaris” omnichannel transformation strategy. Current COO John Harper, who has with Macy’s for more than 35 years, will leave the company on Aug. 1, 2021. Additional leadership changes include: With the elimination of the COO role, Chief Stores Officer Marc Mastronardi and Chief Supply Chain Officer Dennis Mullahy will report direct
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
What better way to amaze customers than to bring something new to the table (or should we say shelf)? Shoppers in Auchan stores in France were astonished by their favorite laundry detergent, Le Chat. No, it didn’t meow (yet), but it did talk to them.
Opening a new business location, whether you’re a first-time business owner or the proud founder of a chain of independent retailers, is always something to celebrate. Running a business can be daunting, labour-intensive and challenging, no matter how experienced you might be. As a retailer, your priority should be your customers and offering the service of products that fulfil their needs.
The pandemic has changed how organizations rely on their IT teams. IT was critical in the shift to remote work and maintaining operations in the new, virtual world — all while managing and implementing the day-to-day technical needs of the company. With this shift, digital transformation was no longer a question of “if,” but “how […]. The post 10 facts on the state of integration first appeared on MuleSoft Blog.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. But whilst all of this new technology offers new shopper communication opportunities, experience suggests that there is a downside to every opportunity.
German grocery chain tegut… has piloted a fully automated mini-supermarket concept in Fulda, Germany, with plans to open another three locations in 2021 and, eventually, hundreds of the digital self-service stores across the country. The compact concept — called “ tegut… teo ” — boasts a modular design and wooden construction to complement the store network in a hyperlocal format.
Tokinomo HQ says HI! Before talking business, we want to take a moment to send all the best wishes to our partners around the world. We truly hope you are staying healthy and coping well with this ongoing Pandemic situation!
Retailers, are you ready to boost your store visibility, sales and overall success in 2021? The reality is, the past year has been difficult for many businesses – but small businesses in particular have been hit hard with the challenges presented by COVID-19. Keeping this in mind, Retail Minded’s Founder, Nicole Leinbach Reyhle, is thrilled to share expert insight that will offer actionable strategies and resources alike to aid small businesses as part of the National Main Street Cen
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
It may not be the sexiest part of your store, and it doesn’t get a lot of customer eyeballs, but your stockroom is still a critical part of your physical location. In many ways, your stockroom acts as the headquarters of the store’s operations. It’s where your management office will be located, where you’ll receive shipments, where your staff will first discover the exciting new inventory, and where your extra stock will live.
Chinese architecture Studio PIG Design has created a showroom for the Memphis Milano furniture brand in Hangzhou , China, with interiors designed to make customers "feel the atmosphere of Memphis". Named Ya Space!, the two-storey building was designed to be an exhibition space and furniture showroom for Memphis Milano , which owns the rights to pieces created by the Memphis Group.
Sephora is continuing its move away from malls with the announcement of the largest store expansion in its 21-year history in the U.S. More than 260 new stores are slated to open this year, including 60 freestanding locations and 200 shop-in-shops inside Kohl’s department stores. The LVMH -owned beauty retailer said in a statement that the new store openings were a sign of its confidence in brick-and-mortar retail: “Beauty is one of the most interactive retail experiences and the in-store experi
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
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