How Are Retailers Driving Shopper Retention and Loyalty?
Retail TouchPoints
AUGUST 30, 2023
Nearly two-thirds of consumers ( 65% ) say they “love” fewer than three brands, according to a U.S.-based survey conducted by Dynata. Moreover, nine in 10 proclaim they do not love nor are loyal to a single brand. With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty.
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