From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores
Retail TouchPoints
NOVEMBER 25, 2024
If you’ve recently been to the beach, or maybe a kids’ baseball or soccer game, you’ve likely seen a Bogg Bag. Known (and loved) for its functionality, durability, and fun color and pattern combinations, the Bogg Bag has become the ultimate sidekick for many suburban moms nationwide. On Amazon alone, the bag has garnered more than 5,000 five-star reviews and was named the best beach bag and tote by Travel + Leisure and Good Morning America.
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