Shein raises prices ahead of planned IPO
Retail Gazette
JUNE 13, 2024
Shein has increased prices by over a third on some core items, likely to boost revenues ahead of its anticipated IPO, according to a recent analysis of its pricing strategy. Shein’s average price hikes surpassed those of fellow fashion rivals H&M and Zara , according to data from London-based research firm Edited, which compared prices on 1 June with those from a year earlier.
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