In the Fight for Mutual Survival, DTC and Retailers are Frenemies
Retail TouchPoints
JULY 1, 2024
Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep up with how, where and when Gen Z and young millennials buy things. But more recently, DTC brands are facing a similar downturn despite the personalization and convenience that comes with being a social media native, so it makes sense that they might team up — DTC brands get the benefits of physical retail without the prohibitive cost and retailers get the social media s
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