Ecommerce vs. Retail Packaging: A Tale of Two Boxes
Retail TouchPoints
SEPTEMBER 18, 2024
Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and functionality. However, the functions of packaging can vary significantly depending on its intended purpose – retail or ecommerce. Understanding these key differences is crucial for companies of all sizes, as it directly impacts customer experience and ultimately, the bottom line.
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