Capture attention with effective POS and POP
Retail Focus
JUNE 14, 2024
Whether you are browsing the aisles of your closest supermarket or walking the stalls of the local market on a Saturday morning, you are almost certain to come across some form of point of sale or point of purchase materials. Known more commonly among retailers as POS and POP, these tools, when used correctly, are an effective way of drawing the attention of shoppers, directing them to products and, most importantly, generating sales.
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