Southwest Airlines Taps TikTok Creators to Offer ‘Shoppable Flights’
Retail TouchPoints
JULY 24, 2024
Southwest Airlines is partnering with creators in various subcultures of TikTok to both highlight travel inspiration and offer an easy way to book flights on its airline. Ten different creators based in key Southwest Airlines markets, including Hawaii, Orlando, Fla., Chicago, San Diego, Las Vegas and Austin, Texas, will be highlighting travel-related content from now through Oct. 13.
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