What a TikTok Ban Could Mean for U.S. Businesses and Sellers
Retail TouchPoints
JUNE 4, 2024
Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that would ban the widely popular Chinese-owned app TikTok in the U.S. The bill, recently signed into law by President Biden, mandates that TikTok’s Beijing-based parent company ByteDance sell the social media platform by Jan. 19, 2025, with the potential for an extension.
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