Google’s Anti-Cookie Effort Crumbles; Privacy Efforts in Flux
Retail TouchPoints
JULY 23, 2024
After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially given up the fight. In a July 22 blog , the VP of Google’s Privacy Sandbox Anthony Chavez acknowledged the pushback Google has received from publishers, brands and regulators as it sought to remove the online trackers. “In light of this, we are proposing an updated approach that elevates user choice,” Chavez wrote.
Let's personalize your content