3 Hidden Traps for Retailers this Holiday Season
Retail TouchPoints
NOVEMBER 21, 2024
Have you started your holiday shopping yet? Odds are you haven’t, since only 32% of U.S. shoppers start in October or earlier. However, this year, you and retailers are facing the same problem: a quirk of the calendar means there are only 27 days between Thanksgiving and Christmas, five fewer days than usual, so retailers have a number of tricky balancing acts they’ll need to pull off to make sure it really is the most wonderful time of the year.
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