Amazon is Moving Beyond its Own Walls Like Never Before…What Will it Mean for Retail?
Retail TouchPoints
SEPTEMBER 23, 2024
The major tech platforms, Amazon included, are often referred to as “walled gardens,” offering an immense set of capabilities, services, data and insights — but only to users within the “walls” of their site. However, Amazon is slowly but surely changing that; in fact, very soon, Amazon and its services are going to be showing up in a lot more places that aren’t Amazon — Google, TikTok, DTC websites and even at ports and along freight lines (although the Amazon branding will likely be less promi
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