Technology Created Grocery Hopping, and Technology can Solve it
Retail TouchPoints
DECEMBER 26, 2024
For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 stores to cross every item off their lists. This grocery hopping trend has become especially prevalent thanks to consumer-friendly technology like curbside pickup, home delivery and online ordering. These time-saving and convenient offerings make it easier than ever for shoppers to take an a la carte approach to their food shopping.
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