Is the Fear of Fraud Leading to Loss of Sales? AI Can Help.
Retail TouchPoints
OCTOBER 18, 2024
Fraud has plagued retailers for quite some time, but the issue is now getting its time in the spotlight due to the increased use of AI within the industry, as well as consumers’ general awareness of the trend. In fact, a recent survey found that 87% of consumers are concerned about identity theft or fraud – a 24% increase from 2023 findings, when only 63% of consumers reported feeling this same type of concern.
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