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In today's world of endless choices, picking the right product or service can feel like navigating a maze. But there's a shortcut: brand trust. In this article, we're diving into what brand trust really means and why it matters. Ever wonder why you trust certain brands? It boils down to three things: your experience with their product, how they treat you as a customer, and the impact they have on society.
The digital media landscape is ever-changing and, as such, it can be hard for time-poor marketers to keep up! Google is regularly updating its algorithm, (with nine in 2023 alone), not to mention the fact a cookieless future is looming. On top of that, competition between retail brands is fierce, intensified by economic struggles. As such, brands are increasingly battling against each other for lower CPCs and their target audience’s attention.
Salvos Stores , The Salvation Army’s retail arm, will open its 400th shop on High Street in Melbourne’s Northcote. The store is the Christian charity’s 11th to open this year and Salvos said it plans to add another 25 by the end of the year. Salvo Stores sell pre-loved items at affordable prices, raising more than $44 million last year to support The Salvation Army’s network of more than 2000 community programs and services nationwide. “As we continue to expand our networ
Health retailer GNC has debuted a new store section , dedicated to helping individuals who are using GLP-1 medications like Ozempic to mitigate and manage the side effects of the powerful weight loss drugs. The new section will be featured in all of the retailer’s 2,300+ U.S. locations. As many as 130 million Americans currently live with a condition that could be treated with a GLP-1 agonist, and as many as 70 million Americans could be using the medication by 2028 , according to some estimates
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Amazon reports that its Prime deliveries are now even speedier. With over 2 billion packages reaching customers in a day or less this year, the company claims its delivery system is picking up its pace.
Australian cosmetics retailer Mecca has expanded its nationwide in-store beauty waste recycling program with TerraCycle to include glass fragrance bottles. Since 2019, Mecca consumers have been able to recycle empty cosmetic, haircare, and skincare packaging of any brand through the Mecca Beauty Product Free Recycling Program. Now, they may also recycle empty glass perfume and fragrance bottles.
Crafting retailer Joann expects to emerge from bankruptcy in the next few days, a little over one month after it first initiated a Chapter 11 restructuring plan on March 18, 2024. The U.S. Bankruptcy Court for the District of Delaware has approved the company’s reorganization and recapitalization plan, which includes commitments from its financial stakeholders and other parties for approximately $132 million in new financing.
Crafting retailer Joann expects to emerge from bankruptcy in the next few days, a little over one month after it first initiated a Chapter 11 restructuring plan on March 18, 2024. The U.S. Bankruptcy Court for the District of Delaware has approved the company’s reorganization and recapitalization plan, which includes commitments from its financial stakeholders and other parties for approximately $132 million in new financing.
Coles saw third-quarter revenue rise 3.4 per cent year over year to $10.03 billion, mainly attributed to higher supermarket sales. “We have delivered another solid sales result across our supermarkets this quarter reflecting strong execution of our trade plans and our continued focus on delivering great value and great quality alongside improved availability,” said Coles Group CEO Leah Wecker. “We have also seen a meaningful increase in customers interacting with our digital pl
Brand apps are a tough needle to thread. They offer the chance to deliver a better mobile experience, more deeply engage with customers and a touch point through which to gather additional intel on consumers’ behavior and preferences. On the other hand, it’s hard to get someone to download your app (as opposed to simply typing in your URL), and even if they do download, it’s not a sure thing that they’ll actually use it: the average smartphone has more than 80 apps downloaded, but the average pe
For the fifth year, Ebay is awarding $500,000 to small businesses with its Up & Running Grants program. The company will select 50 U.S.-based Ebay sellers that will each receive $10,000 grants to pay for tools and resources to grow their small businesses. Ebay also is offering each recipient $500 stipends that sellers can use to purchase educational courses and office technology through Ebay Refurbished.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience. The concept was initially launched in Guangzhou, China in December 2022, followed by Boston, Massachusetts, in February 2023, before rolling out in Singapore’s Paragon Shopping Centre, Sydney’s West
Starbucks , once one of the country’s staunchest anti-union retailers, met with the Workers United union last week for collective bargaining discussions that yielded “significant progress.” The two- day session in Atlanta earlier this month will be followed by another in-person meeting in late May. In a joint statement, the retailer and the union said: “Over the course of the two days, we discussed a broad range of topics, including a shared commitment to mutual respect, the process to resolve g
Restaurants in California are staying true to their word that menu prices would increase following the state's rise in the minimum wage for fast-food workers.
Urban Outfitters has revamped its secondhand offerings into a new centralized Vintage + Remade hub, featuring a selection of vintage goods curated by the Urban team as well as used apparel that has been repaired and restored. Image courtesy Urban Outfitters The platform’s aim is to help Gen Z find unique used items “as thrift shops become flooded with fast fashion ecommerce brands,” according to a company statement.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Express's bankruptcy filing earlier this month had analysts concerned about the popular clothing retailer's survival, but news about its new owner has given a glimmer of hope to both Wall Street and consumers alike.
Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA). The collaboration builds upon over a decade of successful ventures between the two entities and aims to amplify VF Corporation’s iconic brands, including Supreme, Vans and The North Face across key m
The Emoji Company GmbH is partnering with UNIS Technology Ltd. on a new emoji-branded entertainment concept that brings retail and entertainment together. The venture into physical experiences will elevate the emoji brand’s already significant global presence, which is driven by a rights portfolio of 1,000 trademarks, more than 20,000 brand icons and designs and more than 1,400 licensing partners, including Burger King, L’Oréal and Puma.
The journey from corporate to community impact is reflective of the evolving space of business ethics, driven by increasingly conscious consumers and generational demographics. Corporate executives are in an era that is championing them to leverage their corporate resources for positive social impact. Former Big W managing director, David Walker recently became a board member for Good360 shortly after stepping down from his role with the Woolworths Group in November 2023 to become a ‘freedom exp
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
Seraphine Maternity is thrilled to announce the grand opening of its first Los Angeles store, scheduled to open late April. This will bring Seraphine Maternity’s US store count to 3 and the brand’s bricks-and-mortar presence to 8 stores which includes London and Paris. Seraphine is excited to offer its West Coast customers the opportunity to discover the brand and joy of shopping in person and access to expert styling help and advice for their changing body shape.
With advances in AI poised to power the next generation of customer experience, retailers would be wise to increase their focus on personalisation and optimisation to meet consumer expectations. The Publicis Sapient Digital Commerce Survey 2024 found that Australian consumers are the second most likely, after the UK (59 per cent), to switch brands over digital experience – with over half (53 per cent) switching brands if they’re not satisfied with their digital commerce experience.
Chipotle Mexican Grill’s venture into the Farmesa Fresh Eatery concept has come to an abrupt halt following the closure of its partnering platform Kitchen United’s ghost kitchens.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
From superfood -enhanced coffees to spirit-less cocktails, the market for more natural and healthier beverage alternatives has never been stronger — even when it comes to energy drinks. Energy drink brand Key was founded by two former beverage giant executives, Karishma Thawani and Tekla Back, to tap into the growing demand for better-for-you beverages.
Tesco has unveiled a new “hyper-personalised” Clubcard promotion for millions of its shoppers, under its new partnership with AI technology business Eagle Eye. The grocery giant is inviting three million loyalty scheme members to participate in its ‘Clubcard Challenges’ campaign, which starts from 20 May, running for six weeks.
Creating SEO-friendly content is key to improving your website’s visibility and attracting more visitors. This guide walks you through best practices for writing optimized content, including keyword placement, proper formatting, and engaging writing techniques. Whether you’re crafting blog posts, landing pages, or product descriptions, these proven SEO strategies will help your content rank higher and keep readers engaged.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
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