What Walmart’s Bettergoods Means for the Value Wars
Retail TouchPoints
AUGUST 21, 2024
Rising costs created unprecedented challenges for grocers as dollar stores made their moves into the grocery space. A recent lapsed/lost analysis from InMarket found that grocery was the most susceptible category for losing customers to dollar stores for a national mass merchant. The “Value Wars” competition has forced both sides to adapt in order to attract and retain customers across all income levels, with dollar store chains launching higher ticket items and leaders like Walmart and Target d
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