Three Tactics for Optimizing CTV Success
Retail TouchPoints
SEPTEMBER 24, 2024
As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad tiers, players like Walmart entering the space through M&A and streamers doubling down on global expansion, new challenges and opportunities are emerging. If you’re looking to experiment and thrive in the CTV space, here are three tactics for optimizing success: Crafting the Most Effective Targeting Strategy In order to get consumers to look up from their phones during a comme
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