Retailers: Why You Should Have FOMO About Card Linked Offers
Retail TouchPoints
JUNE 17, 2024
Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more. With increased channels comes an increased pressure to prove return on ad spend, which is now more difficult due to an overload of data but unclear metrics to demonstrate success.
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