How Amazon’s Anti-Counterfeit Unit Keeps Fake Products off its Site
Retail TouchPoints
APRIL 2, 2024
Last year, Amazon identified, seized and disposed of 7 million counterfeit products worldwide. That’s certainly impressive, but what’s perhaps even more impressive is the number of would-be counterfeiters that are stopped before they even have a chance to sell fake items. The Amazon Counterfeit Crimes Unit (CCU), established in June 2020 , stopped more than 700,000 attempts by bad actors to create fake selling accounts in 2023.
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