Leveling Up: How Gaming is Changing the Face of Retail
Retail TouchPoints
AUGUST 15, 2024
The gaming industry has evolved from a niche pastime to a global powerhouse, with a projected value of more than $665.77 billion by 2030 and an expected 3.32 billion players this year. For the retail industry, the benefits of collaborating with gaming brands are substantial. Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market.
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