Holiday Sales Grew 4% to Top $994 Billion, Exceeding Expectations
Retail TouchPoints
JANUARY 17, 2025
Bearing out earlier reports of solid sales increases during the 2024 holiday season, U.S. Census Bureau data revealed that core retail sales increased by an unexpectedly robust 4% over 2023 to a record $994.1 billion , topping the National Retail Federation (NRF) s forecast of 2.5% to 3.5% growth. Full-year 2024 retail sales also showed healthy growth of 3.6% over the previous year, reaching a record $5.28 trillion.
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