Helping CPG Brands Get From the “What” to the “Why”
Wiser
NOVEMBER 4, 2024
One of the major challenges we see brands facing is the underutilization of data analytics in retail execution. In some cases, it’s about not using enough data; but more often, it’s about poor actionability tied to the data received. While data-driven strategies are becoming more widespread, CPG brands often still lag other industries when it comes to leveraging big data for action-based insights.
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