Where retailers are most commonly falling short in CX
Inside Retail
NOVEMBER 14, 2024
In a competitive e-commerce environment, customers are most likely to return to shop where they have had the best experience. Yet many retailers are falling short, explains Mareile Osthus, CEO and co-founder of Humii, a platform that essentially X-rays retailers’ online customer experience. “Experience should always be a focus point,” says Osthus. “Make sure you impress people with what you can deliver.
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