Crystal Ball Time: What Will Motivate the 2026 Consumer?
Retail TouchPoints
SEPTEMBER 16, 2024
It’s natural to expect forecasts at a conference with a name that’s a homophone of “future,” and WGSN President and CEO Carla Buzasi delivered at the FUTR North America event in New York City on Sept. 5. Discussing what will be motivating consumers two years from now, Buzasi called 2026 “the year of redirection,” predicting that people will be looking for coping mechanisms to deal with what she termed “the great exhaustion,” a lingering hangover from COVID-19, political division and culture wars
Let's personalize your content