Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign
Retail TouchPoints
JULY 19, 2024
Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find Your Courage.” The luxury brand will offer items to help users playing the competitive Roblox fashion games Fashion Famous 2 and Fashion Klossette and in the Zepeto social avatar app. The campaign follows virtual human Imma’s journey of self-discovery toward finding the courage to be real.
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