The Memo launches Due: A game-changer for expecting and new mothers
Inside Retail
DECEMBER 8, 2024
The Memo, Australias premium destination for expecting and existing parents, has created its own product line, Due. Co-founders Phoebe Simmonds and Kate Casey said the name of the private-label brand came from a similar frustration that gave birth to The Memo: That an industry focus on mothers is long overdue. We were playing with the concept of time for Due and in the creative process, we were working around the line: It’s time to put you first, Simmonds told Inside Retail.
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