The Race to Displace: How Temu and Shein are Redefining Ecommerce
Retail TouchPoints
AUGUST 6, 2024
Amazon has dominated the ecommerce landscape for over a decade and is on track to overtake Walmart as the largest retailer in the U.S. Amazon’s vast marketplace, combined with its rapid fulfillment and Prime business, effectively calcified its position. Now, we’re witnessing a new wave of ecommerce in the U.S. driven by Chinese competitors. Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecomme
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