Puma Brings Immersive Entertainment Flagship to Las Vegas
Retail TouchPoints
NOVEMBER 22, 2024
Puma has unveiled a new flagship concept that includes activations, customization services and other tech-powered elements. Located at the BLVD , a new retail and entertainment destination in the heart of the Las Vegas Strip, this is the global sports brand’s second U.S. flagship. The 25,000-square-foot space spans three floors and represents Puma’s much broader “brand elevation strategy,” according to Arne Freundt, CEO of Puma.
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