‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop
Retail TouchPoints
MARCH 4, 2024
The customer experience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services and even the personalization of customer service. However, when it’s time to check out, how do payment options factor into that customer experience? A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a m
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