Big data. Big future. The next generation of advertising
Inside Retail
DECEMBER 2, 2024
Martech advancements are amplifying the opportunity to understand the behaviours, needs and preferences of consumers and convert into the right message in the right channel at the right time. Analysing the vast amounts of data from various sources informs strategies to predict trends, personalise content and optimise campaign delivery in real time. The influence of AI technologies is unquestionable, but AI isn’t the only challenger to traditional digital media.
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