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In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer. An effective ambassador program will elevate brand awareness and drive conversions when executed strategically and thoughtfully. Here are five pivotal points to craft a successful ambassador program customized to your brand’s and target audience’s needs that will resonate with nano, micro and macro influencers. 1.
Private equity firm Bain Capital has offered to acquire automotive parts retailer Bapcor in a $1.83 billion deal. Bapcor, which owns the Autobarn, Autopro, Burson and Midas chains, said it had received an unsolicited, conditional and non-binding proposal at $5.40 per share after the sharemarket closed on June 7. The company added it had yet to finish assessing the merits of the offer.
For its National HIV Testing Day event on June 27, Walgreens will provide free testing for HIV and other STDs at a record 550 stores. No appointment is needed to get the tests, which typically provide results in 20 minutes or less, at any of these participating Walgreens stores. The retailer, which has been working with Greater Than HIV , a public information initiative of KFF , since 2011, has provided more than 82,000 free HIV tests through the in-store program, including more than 15,000 self
Country Road Group will launch a refreshed sexual harassment training program following an investigation amid allegations of inappropriate behavior against its former executives. The fashion retailer will also conduct an end-to-end review of the complaint handling process and will commission an independent review of sexual harassment and workplace misconduct policies and processes to ensure alignment with leading practice. “I am deeply disappointed that some team members did not feel fully
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Ikea is opening a new store in Roblox and plans to hire 10 new employees to work in it. “The Co-Worker Game,” a virtual universe where players can experience the retailer’s unique approach to career progression by working in different departments and functions, will launch on June 24. All fans are welcome to take part in the gaming experience where they can serve Ikea’s famous Swedish meatballs to players, stop at the various showrooms or use famous Ikea products to organize spaces in exchange f
Infamous Swim will resume trading with founder Gemma Crowe continuing as CEO after a group of self-funded entrepreneurs acquired the company from a short period of voluntary administration. With the transaction, Infamous Swim now has new directors including tech CEO Alex Macpherson, digital user expert Brad Down, fashion designer Mary Ioannidis, commercial director Matt Child, and information security specialist Greg Campbell. “During negotiations between Alex Macpherson and myself it beca
Starbucks is rolling out a delivery partnership with Grubhub to select markets in Pennsylvania, Colorado and Illinois this month and plans to expand it to all 50 states by August 2024. Starbucks is the most searched merchant not yet available on the Grubhub Marketplace, according to the company, and this deal will allow customers to have their Starbucks orders delivered directly to their homes or offices.
Starbucks is rolling out a delivery partnership with Grubhub to select markets in Pennsylvania, Colorado and Illinois this month and plans to expand it to all 50 states by August 2024. Starbucks is the most searched merchant not yet available on the Grubhub Marketplace, according to the company, and this deal will allow customers to have their Starbucks orders delivered directly to their homes or offices.
Bespoke Singapore furniture brand Castlery recently opened its first Australi a n store in Sydney, which pipped NYC for the honour. We spoke with the Castlery co-founder Declan Ee about how the brand has thrived while other furniture DTC enterprises from the same era failed. We also discuss the big mistake the business made early on and the great strides it has made in that regard since.
Alibaba.com , the global B2B ecommerce platform of Alibaba International Digital Commerce Group , has launched Alibaba Guaranteed, a program designed to help simplify global sourcing for small- and medium-sized businesses (SMBs). Alibaba Guaranteed will offer products at fixed prices, with shipping fees included, as well as promised dispatch of goods within 72 hours and guaranteed delivery by expected dates.
The small town of Luling, Texas, witnessed a grand event as the world’s largest Buc-ee’s travel center opened its doors to the public. This new location, boasting an impressive 75,000 square feet, replaces the city’s previous Buc-ee's, offering an enhanced experience for travelers and locals alike. The center features 120 fueling positions, catering to the needs of countless road-trippers and commuters passing through the area.
Retail industry events are typically designed to showcase the brands and executives that have it all figured out: they’ve conquered business challenges, embraced industry disruptions and charted their own unique path to growth. But the reality is that the retail industry is always changing — and so are consumers. That means even if leadership teams have tools and systems for tracking and responding to these changes, they may not always have concrete answers and playbooks for success.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Elon Musk has stirred up controversy once again by threatening to ban Apple devices from his companies, following Apple's announcement of a new partnership with OpenAI.
Super Retail Group has named Judith Swales as chair, succeeding Sally Pitkin, effective at the conclusion of the annual general meeting on October 24. Swales currently serves Super Retail Group’s non-executive director and CEO of Fonterra’s global markets. She will leave her Fonterra role next month as the dairy cooperative considers divesting some or all of its global consumer business and integrated businesses, namely Fonterra Oceania and Fonterra Sri Lanka. “After announcing
Food, convenience and technology were recurring themes on day one of the inaugural Asian edition of the NRF’s Retail’s Big Show which kicked off in Singapore on Tuesday. The three-day event has attracted more than 7000 delegates from around the world and a who’s who of retail technology brands demonstrating their latest tools to improve retailers’ efficiencies and elevate customer experiences.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Collins Foods MD and CEO Drew O’Malley will leave the company effective next month. O’Malley was granted an extended leave of absence in February to support his wife, Jola, during her treatment for a serious illness. Jola passed away in April, prompting O’Malley to resign to focus on his family. Former CEO Kevin Perkins will assume the role of interim MD and CEO while the board searches both locally and internationally for a permanent replacement.
Woolworths employees nationwide are voting on a new proposed wage agreement that would cover more than 100,000 workers and dictate their pay and conditions for the next four years. However, the Retail and Fast Food Workers Union (RAFFWU) has described the proposal as inadequate. “Workers demand an end to discriminatory disabled worker rates as low as $2.50 per hour,” said Josh Cullinan, secretary of RAFFWU. “After agreeing last year, now Woolworths has reneged.” The union
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
The European Union is poised to take significant action against Chinese electric vehicle imports, a move that could reshape the competitive landscape for electric cars in Europe.
Kevin Tulip has worked for Primark, the affordable apparel and lifestyle retailer founded in Ireland, for over two decades. From starting as a sales associate, he has worked his way up to store manager, director of sales and now his current role as the president of Primark’s US division , where he is hard at work with the team to expand the company’s bricks-and-mortar presence.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
On Monday at Apple's developer conference, the tech giant spotlighted its latest AI enhancements, including ChatGPT integration. It also revealed plans to boost iPhone sales.
Creating SEO-friendly content is key to improving your website’s visibility and attracting more visitors. This guide walks you through best practices for writing optimized content, including keyword placement, proper formatting, and engaging writing techniques. Whether you’re crafting blog posts, landing pages, or product descriptions, these proven SEO strategies will help your content rank higher and keep readers engaged.
Two former BHS directors have been fined more than £12m following a High Court ruling that the executives had breached their fiduciary duties ahead of the retailer’s collapse in April 2016. A High Court judge ordered Lennart Hennington and Dominic Chandler to pay £6.5m each after it found they were liable for wrongful trading and misfeasance between March 2015 to April 2016, City AM reported.
Grosvenor has announced that Pandora , the world’s largest jewellery brand, has opened a 2,000 sq ft Evoke 2.0 concept store at Liverpool ONE. This refurbishment of its existing unit on South John Street is part of the ongoing investment by several brands in the destination since the beginning of 2024. Pandora’s refurbishment introduces the Evoke 2.0 store concept, featuring a modern aesthetic designed to immerse visitors in the Pandora brand.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
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