Fri.Jun 28, 2024

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Next Generation Demand Creation

Tokinomo

In today's ever-evolving business landscape, demand creation has become a crucial aspect of success for companies across industries. As traditional marketing methods become less effective, businesses are turning towards next generation demand creation strategies to drive growth and stay ahead of the competition. In this article, we will explore the concept of next generation demand creation, the role of technology in demand creation, strategies for implementation, challenges, and solutions, as w

Marketing 130
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Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

Retail TouchPoints

Known primarily as a sewing and fabric destination, Joann is looking to broaden its appeal by highlighting its broad assortment of crafting supplies that reach well beyond the sewing category. The retailer emerged from bankruptcy in April 2024 and is now privately owned. “ Joann is embracing the future and poising itself for a long future of inspiration ,” reads a statement from the company.

Markdowns 288
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A New Startup Could Boost Amazon’s Presence in TV Advertising

Retail Wire

A new advertising firm called Gigi aims to capitalize on Amazon's expanding streaming services for its business growth.

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Saks Fifth Avenue Expands Club Concept to More Luxury Resorts and Hotels

Retail TouchPoints

Saks Fifth Avenue is doubling down on its luxury personal shopping and styling service, The Fifth Avenue Club. One year after its launch as a standalone concept, the Club has seen high client engagement and is planning to open additional standalone locations this year to bring its total to 20. The Fifth Avenue Club began in Saks Fifth Avenue stores, such as its Beverly Hills flagship , offering loyal customers high-touch service and personalized experiences.

Fashion 279
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Tractor Supply Drops DEI and Climate Goals

Retail Wire

Tractor Supply Company, the largest rural lifestyle retailer in the U.S., has announced significant changes to its corporate policies. The Brentwood, Tennessee-based company will eliminate its diversity, equity, and inclusion (DEI) roles, retract its carbon emissions goals, and cease sponsorship of Pride events. This move follows a concerted pressure campaign from right-wing activists, which culminated in these sweeping revisions.

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Founder of New ‘Co-Retailing’ Space in NYC’s SoHo Shares His Vision for Community-Driven Retail

Retail TouchPoints

Image courtesy The Den Image courtesy The Den Photo: Retail Touchpoints Photo: Retail Touchpoints Image courtesy The Den Image courtesy The Den Image courtesy The Den Photo: Retail Touchpoints Photo: Retail Touchpoints Image courtesy The Den The basement “den” space (Photo: Retail Touchpoints) Attendees at a party hosted by APM Models could partake of a series of beauty treatments.

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Walgreens Outlines Turnaround Plans, Including ‘Significant’ Store Closures

Retail TouchPoints

Walgreens Boots Alliance (WBA) has cut its profit forecast for fiscal 2024 and plans to close “a significant number of underperforming stores,” CEO Tim Wentworth told analysts on a call for the company’s fiscal 2024 Q3 earnings period, which ended May 31, 2024. While Wentworth didn’t specify the number of Walgreens ’ 8,600+ U.S. stores that will be affected, he did say on the call that “currently, 75% of our U.S. stores contribute roughly 100% of segment AOI [adjusted operating income].

Planning 261
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Nike Shares Plunge After Gloomy Sales Forecast

Retail Wire

Nike shares took a notable hit on Friday, following a disheartening near-term sales forecast from the sportswear giant, indicating a potential loss of approximately $21 billion in market value. This downturn comes as the company grapples with numerous challenges, including increased competition from new market entrants and a resurgent Adidas in international markets.

Marketing 242
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Nike’s revenue remains flat while net income surges

Inside Retail

Nike’s full-year revenue remained flat, with an analyst pointing out that the footwear and apparel brand is losing market share. The company’s annual revenue stood at $51.36 billion while net income rose 12 per cent to $5.7 billion. Nike brand’s revenue slightly rose by 1 per cent to $49.3 billion. Nike’s direct revenue also increased by 1 per cent to $21.5 billion.

Wholesale 147
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PG&E Customers Will See Temporary Decrease in July Electric Bill

Retail Wire

Areas experiencing extreme summer heat will welcome the decreased bill.

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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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‘Studio for good’: Streetwear label HoMie launches creative agency

Inside Retail

Melbourne-based ‘for-purpose’ streetwear label HoMie has opened a production facility under the name HoMie Creative. In partnership with Truce Production Co, HoMie Creative provides a range of production services, such as commercial production and photography. “Through this joint vision, we want to create a new way forward for the industry,” said HoMie CEO Steph Say.

Fashion 147
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Taco Bell Value Box: What We Know

Retail Wire

Taco Bell is now offering a value meal box. Here's what's inside.

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Tractor Supply slashes all DEI roles, carbon-emission goals and Pride support

Retail Dive

The retailer said it would focus on "being a good neighbor," but the Human Rights Campaign said the decisions mean the company is "turning its back on their own neighbors.

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Nokia to Sell Submarine Network Business to France in $375M Deal

Retail Wire

Nokia is set to divest its undersea internet cable business, Alcatel Submarine Networks (ASN), to France for €350 million ($375 million). The deal will initially transfer 80% of ASN to the French government, with Nokia retaining a 20% stake to ensure a smooth transition. The sale is expected to be completed by early 2025, after which France will acquire Nokia’s remaining stake.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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The Weekly Closeout: Chewy plans $500M share buyback, Conn’s receives Nasdaq delinquency notice

Retail Dive

The online pet retailer agreed to repurchase shares from its largest shareholder, while the home retailer received the notification after not filing its latest quarterly report.

Planning 119
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Amazon Consolidates Amazon Clinic Into One Medical

Retail Wire

This new healthcare experience has options for all types of comsumers.

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TikTok Shop to discount ‘thousands’ of items during sales event

Retail Dive

The social media platform is following Amazon’s lead with its own Deals for You Days this July.

Shopping 115
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NFL Faces $4.7B Payout After Losing ‘Sunday Ticket’ Antitrust Trial

Retail Wire

On Thursday, a jury ruled that the NFL must pay over $4.7 billion for antitrust breach linked to its "Sunday Ticket" package. This service gave fans access to watch out-of-market games only if they purchased a bundled package to access them.

Marketing 130
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Master Off-Page SEO: Boost Traffic, Build Trust, and Drive Conversions

Off-page SEO is the key to building trust, attracting qualified traffic, and boosting conversions. This guide explores how to leverage backlinks, guest blogging, social media, and influencer marketing to expand your website’s reach and authority. Discover the synergy between on-page and off-page SEO, ensuring your site is optimized for success. Learn how to create valuable content, engage with online communities, and track your progress to fine-tune your strategy.

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Nike expects more revenue declines ahead after ‘sluggish’ Q4

Retail Dive

CEO John Donahoe said the company is “embracing a more balanced approach” to DTC and wholesale after a rough set of numbers.

Wholesale 115
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Uber Will Pay Drivers $1000 To Stop Driving — Here’s How

Retail Wire

Uber will pay automobile owners the $1000 if they can stop driving for five weeks.

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Puma taps Tommy Hilfiger, Calvin Klein veteran for VP of DTC

Retail Dive

Erik Janshen will lead the brand’s global direct-to-consumer sales, including stores, e-commerce and “several online marketplaces.

Consumer 114
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Tesco signs ‘landmark’ retail media partnership

Retail Gazette

Tesco has agreed a “landmark” partnership with the world’s biggest media-buying business GroupM to supercharge its retail media business. The partnership is expected to “drive best-in-class delivery of data-led solutions, education and innovation across all facets of retail media”. It will cover on-site, off-site, and connected store offerings, including an agency-first in-store screen partnership, leveraging the supermarket giant’s 22 million Clubcard households.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Away expands into softside luggage

Retail Dive

After making a name for itself selling hardshell suitcases, the DTC luggage brand is expanding to capture what it claims is 50% of the luggage market.

Marketing 110
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Nike slashes 2025 forecast as it posts weaker-than-expected sales

Retail Gazette

Nike shares dropped on Thursday after the company reported weaker than expected sales in its fourth quarter. The sportswear giant’s fourth quarter revenues hit $12.6bn (£9.6bn) down 2% and its direct-to-consumer sales fell 8% to $5.1bn (£4.3bn). Revenues for the Converse brand were down 18%, due to declines in North America and Western Europe. The announcement led to shares dropping more than 12%.

Wholesale 105
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IMF Chief Urges U.S. Policymakers to Pay Off the Deficit

LS Retail

©iStock/krblokhin International Monetary Fund (IMF) chief Kristalina Georgieva recently urged U.S. policymakers to take advantage of the U.S. recovery from the pandemic and pay off the deficit. Georgieva said policymakers should put the U.S. national deficit on a “decisive downward path,” in part to ensure investors do not start losing interest in U.S. treasuries.

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Perfect Corp. and Face Haus partner to bring AI enhanced skincare

Retail Dive

The technology helps estheticians identify key skin concerns to help customers better understand their needs.

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Turn Your Website Into a Money-Maker: Tips for Small Business Success

Your website can be more than just a digital presence—it can be a thriving profit center. Discover proven strategies to monetize your website, whether you sell physical products, digital downloads, or services. Learn the importance of user-friendly design, high-quality content, and tailored marketing to meet audience needs and boost engagement. Explore options like e-commerce, affiliate marketing, and subscriptions, and use analytics to optimize for success.

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The role of technology in modern forex trading

Retail Times

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! The world of trading and investment has never been so accessible to the masses. Digital technology is a key driving force behind this, giving ordinary people access to the tools, information, and skills necessary to thrive in the financial markets.

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SCOTUS overturns Chevron doctrine, limiting federal agency reach

Retail Dive

Federal courts will no longer have to defer to agency regulations for interpretation of ambiguous statutes.

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Halleroed contrasts colour and texture inside Boygar's Tbilisi store

Dezeen

Design studio Halleroed has combined rustic, earthy tones with bold colours and glossy finishes for online retailer Boygar's first store in Tbilisi, Georgia. Set across three floors in a historic building on Tbilisi 's Rustaveli Avenue, Halleroed worked within the framework of the building's existing features when designing the store. Halleroed has designed a three-storey retail space for Boygar's in Tbilisi Characterised by a series of tall arched doorways and openings , the ground floor space

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What Is Visual Merchandising? Examples and Tips

Shopify

New to retail and want to increase your sales? Learn how visual merchandising is helping retail businesses grow and how to apply it today.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s