AI and the Art of Non-Linear Customer Experience
Retail TouchPoints
APRIL 22, 2024
In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations. Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.
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