Secrets of selling to the 1 per cent
Inside Retail
OCTOBER 20, 2024
How do you market to the customer who can get anything they want anytime they want it? Selling to the 1 per cent has never been easy, which is why retailers that cater to this elite demographic have traditionally differentiated through private events, exclusive products, and hyper-personalised customer service. But as luxury sales slow amid the continued belt- tightening that has caused aspirational middle-income earners to drop out of the premium market, retailers have come under increased pres
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