Protect Your Business from the Consequences of Cookie Consent Failures
Retail TouchPoints
OCTOBER 1, 2024
As state, sector and international privacy laws get passed with increasing frequency, more companies are adopting cookie consent banners. This is in order to comply with requirements of these laws to obtain user permission or provide opt-out options for data sales. However, many who think they’re compliant after implementing a consent management platform (CMP) are often finding that they are not covered as well as they thought they were.
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