PayPal Melbourne Fashion Festival is turning the runway into a spectator sport
Inside Retail
DECEMBER 15, 2024
PayPal Melbourne Fashion Festival (PMFF) has unveiled its 2025 programme and alongside it a catchphrase that sums up its unique value proposition: Fashion as a spectator sport. The 15-day festival has held the title of Australias largest consumer-facing fashion week for some time, but its still kicking new goals, announcing that in 2024 it delivered over 10 per cent growth in attendance.
Let's personalize your content