Christmas sales success depends on understanding delivery vs deliverability
Inside Retail
DECEMBER 15, 2024
After a tough year of reduced consumer confidence and spending, Australian retailers and consumer brands needed Black Friday and Cyber Monday (BF/CM) to be a success. Data from ANZ released immediately following the sales weekend suggests it very much was, with a four per cent increase in sales from 2023. As the global leader in customer communications technology, Sinch has a privileged window into how businesses engage with customers.
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