Crafting Engaging Consumer Promotions that Click with Gen Z
Retail TouchPoints
OCTOBER 28, 2024
Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct preferences and expectations that brands need to understand in order to effectively engage them. As brands build out their chance-to-win promotions, attempting to draw in shoppers with sweepstakes and contests, it’s important to consider what will actually appeal to this extremely influential audience with an estimate of $360 billion in spending power (and growing).
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