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Remember the age-old question: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Playful as it seems, it is profound and applicable, especially for today’s retail marketers. Because while they may feel they are communicating something weighty, it doesn’t mean consumers will hear it, let alone act. Today’s marketers can slice up demographics and reach audiences with uncanny precision.
For several years now, consumers’ search behavior has been trending away from generic search engines and toward platforms like Amazon and social media sites. TikTok has noted this trend on its platform, where it says 57% of users utilize its search functionality and 23% search for something within 30 seconds of opening the TikTok app. Image courtesy TikTok Now TikTok has introduced a new way for brands to capitalize on this trend, with a new Search Ads offering that will allow brands to place th
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion , which would represent a 53.2% share of online spend this season versus desktop shopping.
JFK Millennium Partners (JMP) will work with Avolta company retailers Dufry and Hudson to operate duty-free, travel and specialty retail stores in more than 28,000 square feet of space in the new state-of-the-art Terminal 6 at JFK Airport, scheduled to open in early 2026. Products, food and beverage sourced from local New York City businesses and entrepreneurs will be available alongside a curated mix of luxury brands, perfumes and cosmetics, spirits, jewelry and accessories.
JFK Millennium Partners (JMP) will work with Avolta company retailers Dufry and Hudson to operate duty-free, travel and specialty retail stores in more than 28,000 square feet of space in the new state-of-the-art Terminal 6 at JFK Airport, scheduled to open in early 2026. Products, food and beverage sourced from local New York City businesses and entrepreneurs will be available alongside a curated mix of luxury brands, perfumes and cosmetics, spirits, jewelry and accessories.
The Warehouse Group has booked a post-tax loss of $54.2 million after sales fell 6.2 per cent to $3 billion. “Our FY24 performance is disappointing, and we’ve simply scored too many own goals,” conceded interim CEO John Journee. “Our ecosystem strategy was too ambitious, and we took our eye off the ball on product. We held onto Torpedo7 and TheMarket.com too long, reacted too slowly to changing customer spending , and fell out of step with what Kiwi families want.
The U.S. Department of Justice has sued Visa for anticompetitive practices in debit card networks, which it says penalize merchants that try to use alternatives. The suit, filed in the U.S. District Court for the Southern District of New York, alleges that Visa “wields its dominance, enormous scale and centrality to the debit ecosystem to impose a web of exclusionary agreements on merchants and banks.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The creative sector was partying last week after the announcement of the winners of the Creative Retail Awards 2024. At a crucial time for the industry, The Creative Retail Awards is the ultimate celebration of innovation and excellence in retail, leisure and hospitality design. It allows retailers and creatives from around the world to compete for glory in a range of categories, culminating in a glittering awards presentation in London, a global hub for the creative industries.
The mental wellness of our people is a growing issue in running teams and businesses. It has always been an issue, but it has become a bigger one since the pandemic. Partly because people’s resilience has eroded after having dealt with so many challenges, and partly because there is more awareness of mental wellness as more people are seeking support.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
As the fashion industry grapples with the pressing issue of waste reduction, brands are increasingly turning their attention to innovative solutions that can be implemented on a broader scale. One of these is on-demand manufacturing. A growing number of made-to-order brands includes Australian-based Citizen Wolf, Spanish fashion label Alohas, Benjamin Fox and Olivia Rose.
New Starbucks CEO Brian Niccol's tenure has already been marred by what experts are calling "overdone hype" as the coffee chain's stock receives a downgrade.
As the founder of Banish, my job is to help educate Australians on how they can live more sustainably, and provide them with the tools they need to do so. Among Australian shoppers, 84 per cent say sustainability is important when making purchase decisions, but we all know how confusing, overwhelming and downright difficult it can be to buy better. Enter B Corp Certification.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
The U.S. Postal Service (USPS) has announced that it will not raise stamp prices for Market Dominant products, including First-Class Mail, in January 2025.
Facebook owner Meta Platforms showed off its first working prototype of augmented-reality glasses, called Orion, during its annual Connect conference on Wednesday, as the California company sketched out its aspirations for products that would bring the virtual world into the real one. “This is the physical world with holograms overlaid on it,” Chief Executive Mark Zuckerberg said after pulling out the chunky black glasses from a metal case dramatically brought to him on stage. “
Electrical equipment has an essential role in many applications, from homes to factories. These devices help control, regulate, and distribute electricity ensuring things work well in various settings. Having an idea on what these are help to prepare you for any future repairing needs. In this article, we will look at different types of electrical equipment and their functions so that you will never have an issue with it. 1.
Montblanc has named Giorgio Sarne as CEO, effective November 15. Sarne has been brand president and CEO of Stuart Weitzman under the Tapestry group for the past four years and also held global leadership roles at Veuve Clicquot and Tag Heuer. Sarne’s appointment comes just before the 100th anniversary of Montblanc’s most familiar writing product, the Meisterstück. “Under Giorgio’s stewardship, Montblanc will continue to share its 118 year-old story and rich legacy of writ
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. The Interactive Advertising Bureau (IAB) Retail Media State of the Nation report, which highlights this growth and presents a landscape brimming with opportunities and challenges. Epsilon has recently become a member of IAB to learn from and guide fellow industry brands on understanding their digital ecosystem, consumer trends and p
Head of marketing at Hey Bud , Hannah Neumann, is thriving amidst the skincare startup’s phase of hyper-growth. Her honest approach to campaigns, like putting real people with real skin on billboards, has helped build an authentic community for Hey Bud. But it’s her mindset to “think big, act quick” and belief that “failures are never failures” that guides her leadership style and workflow.
Creating SEO-friendly content is key to improving your website’s visibility and attracting more visitors. This guide walks you through best practices for writing optimized content, including keyword placement, proper formatting, and engaging writing techniques. Whether you’re crafting blog posts, landing pages, or product descriptions, these proven SEO strategies will help your content rank higher and keep readers engaged.
Boots has launched its biggest ever beauty marketing campaign, with more than 25 new brands landing at the cosmetics giant. The ‘make more room for beauty’ campaign sees the retailer invite the nation to make more room for beauty products in their lives. It marks Boots’ first campaign specifically designed to reach an audience of under-35 beauty consumers, spanning TV, OOH, print, radio, digital display, paid and owned social, PR, email and instore marketing.
In a bid to attract younger shoppers, the retailer is updating stores, adding a new product collection and focusing its branding on authentic relationships.
John Lewis has opened its Christmas shops in 35 stores today as it gears up for the busy festive shopping period. Consumers will be able to purchase everything from trees and baubles to gifting and wreaths in the department store’s dedicated areas. It is the first time the retailer is bringing its Christmas foliage together in one place across 15 of its stores.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
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