How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App
Retail TouchPoints
JANUARY 12, 2025
The customer-facing mobile app for Dicks Sporting Goods has traveled a long way since its debut in 2021. With certain brands and styles, the demand for a pair of shoes far outweighs the available inventory, and when these styles drop, theres often a rush by resellers to buy up multiple quantities for resale, according to Walker.
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