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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287
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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon). 57% of BOXpoll respondents opting for free shipping consider delivery in five days to be either ‘fast’ or ‘acceptable.’ on average.

Consumer 306
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Customer experience LSKD has ‘audacious’ growth plans for the next few years and Shaughnessy is expected to play a key role in helping the brand create a unique in-store experience and ensuring the right products are stocked in each store. LSKD was recently named ‘Business of the Year’ in the 2024 Telstra Best of Business Awards.

Planning 264
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How Temple & Webster plans to use AI, private labels to reach $1b in sales

Inside Retail

Online furniture and homewares retailer Temple & Webster has partially recovered from the significant losses that occurred during the first half of the 2023 financial year, and is focusing on its private labels, AI technology and value proposition to drive growth and market share over the next three to five years.

Planning 246
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A 5-Point Action Plan to Build an Environmentally Friendly Supply Chain for Your Business in 2022

Retail TouchPoints

There is no doubt that customers value convenience over sustainability, which is why same-day shipping remains a popular delivery option along with the increasing rate of returns in ecommerce. The road to achieving net zero is long and starts with technology adoption and a five-point action plan.

Planning 243
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A Financial Tale of Two Former DTC Darlings: Allbirds and Warby Parker

Retail TouchPoints

The company pointed to faster growth in glasses, lower outbound customer shipping costs as a percent of revenue and improved efficiencies in owned optical laboratories as key drivers for this gross margin improvement. Its marketing focus clearly paid off: the brand saw its active customer base increase 4.5% of revenue, down from 65.5%

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Toys ‘R’ Us names Penny Cox as its new CEO

Inside Retail

She will replace Louis Mittoni, the controlling shareholder, who has taken a step back in the organisation as part of a strategic plan for the expansion of the ASX-listed business announced in March. Cox has held roles with companies including Ocado, Coles, Redmart, Alibaba and Carousell across the UK, Australia, and Southeast Asia.