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The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. BNPL and SocialCommerce Were Holiday Standouts.
For one, geography is no longer a blocker; in fact, around half of consumers recently polled said better deals on social platforms were their biggest motivator. Adding an entire shopping ecosystem on top of social platforms only increases the amount of collected consumer data.
Savvy brands are starting to use short-video formats and livestreaming to social-sell their products. With more and more consumers turning to social media for their shopping needs, it is likely that socialcommerce will play a crucial role in the ecommerce market for years to come.
We predict that the ongoing shift in buyer behaviour and subsequent move to online shopping will be the driving forces for brands to continue and even accelerate the pace of their Amazon digital transformation sales strategies, as well as use this as an opportunity to improve their digital commerce operations.
In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other SocialCommerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. on a Friday night you’re. In China via u.s.
Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. 6:08] Startup automation things that could bring automated picking to store fulfillment or small fulfillment centers or. Pick to light systems and gloves like a lot of.
We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. And you know a bunch of these guys are kind of stumbling like the the amount of eyeballs you have to sell like drop off really fast after you get pissed Amazon and Walmart, um and so you know it the fragmentation problem becomes a real problem for.
Jason : Made to Order apparel business > 9 figures Yes Retailer offers viable health alt insurance option to consumers No Grocery E-Com > 10% someone deploys(not pilots) MFC Yes Amazon Shopify Competitor (shipping solution) No Retail Media > $20B Yes. commerce penetration says at 16% or better in 2021.
He took that approximated in 34 so that went through yeah if ba you multiply that out and you get about 700 million dollars just drops right out of that 35 cents. First move to making fulfillment by Amazon available to non Amazon sellers or at least sellers off of the Amazon platform and so it’s kind of interesting.
We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some socialcommerce initiatives (and pressing forward with others). 31:44] Socialcommerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.
And, I feel like in addition to everything else I know we’re going to jump into the retail but all the Apple software updates dropped today so cool new icons and emojis and and delayed chats so I can have, like Emoji based chats hit Scott Wingo at every hour of the day now it’s amazing. Jason [31:44]But in like 1996 that that.
No Live Streaming Commerce Still not meaningful in US in 2023 (less than 5% of socialcommerce in US) Yes Jason Total Score: 3 of 5 Scot : Amazon uses this 2022 setback/slowdown/reversion to the mean for a public resetting of expectations, but behind the scenes they take share and raise the bar on shipping.
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