Remove Discount Store Remove Marketing Remove Promotions
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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

In general, retailers are experimenting with a variety of promotional components to convey value, reduce the actual cost of products and win the battle for the customers’ wallet. Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. More Efficient Marketing Channels.

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Sweaty palms and bargain bins: Why consumers are flocking to dollar stores

Inside Retail

Discount stores are booming in post-Covid Europe as price-sensitive consumers seek out bargains amid inflation and the devastating impacts of the pandemic. Pepco Group currently trades from over 3000 stores in 15 territories across Europe, meeting the needs of 50 million shoppers each month.

Consumer 246
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Category Insights Report: Dollar Stores Redefine Themselves with Enhanced Merchandising and Mobile Apps

Retail TouchPoints

Once largely associated with lower-income households, dollar stores are now becoming retail staples even for more affluent households, inspiring retailers in these categories to invest more heavily in marketing, merchandising and technology innovation that will help them differentiate.

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Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Retail TouchPoints

“With so many things happening over the last two years — the pandemic, political pressures, social justice protests, geopolitical and supply chain challenges — everyone stayed at a perfect moderate level of anxiety,” said Ericka McCoy, Chief Marketing Officer at analyst firm Resonate in an interview with Retail TouchPoints.

Markdowns 291
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Good. Different? Aldi follows rivals on self-service and e-commerce

Inside Retail

Aldi also said that staff will have more time to focus on “creating a quality experience” by maintaining stock levels and keeping the store clean. Australian retail expert and QUT professor of marketing Gary Mortimer expects the move will receive a positive response from consumers.

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How Kmart, The Party People are cashing in on Halloween

Inside Retail

According to ARA CEO Paul Zahra, Halloween has grown in Australia on the back of the ongoing globalisation of retail and retail promotions. Kmart divisional merchandise manager Rob Day has seen an increase in popularity of the discount department store’s Halloween range, as more families and individuals have become involved in the event. “I

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Independence Day Trends: What Consumers Purchased Fourth of July 2023

Wiser

This way brands and retailers know what kind of market climate they are dealing with instead of going in blind. In fact, just this year, Salt Lake City, Utah made the switch over from fireworks to drones in order to promote safety after a record number of wildfires. percent since May of 2022.

Consumer 148