Extended Back-to-School Season Spotlights Need for Tactical Markdowns
Retail TouchPoints
AUGUST 27, 2024
Among the 86% of consumers that still had shopping to do, 45% said they were waiting for the best deals to complete their BTS purchases, and that search for bargains is another key headline this year. Buyers across income levels are choosing to trade down, purchasing less expensive store brands and online options. they spent in 2023.
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