Inside Retail

APRIL 20, 2023

From Spanx’s Sara Blakely to Glossier’s Emily Weiss, some of the most successful female founders in retail today struggled to raise funds in their early days because the majority-male panels they were pitching simply didn’t ‘get’ their business or target markets. It’s a sadly common story.

Department Stores 130

Department Stores Target Market Consumer Marketing 130

I Vend

MARCH 14, 2022

Optical retail straddles two worlds – optical retail stores are part medical practice, with prescription lenses, and part fashion retailer, selling designer frames and sunglasses. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.

Customer Retention 98

Customer Retention Department Stores Discount Store Target Market 98

Shopper Motion

DECEMBER 19, 2022

A department store might use segmentation to create different marketing campaigns for different groups of customers, such as young families, college students, and seniors. By creating targeted marketing campaigns for each group, the store can increase the relevance and effectiveness of its marketing efforts. . . . .

Target Market 52

Target Market Fashion Marketing Location 52

Retail Minded

JULY 6, 2024

In the retail business, whether it’s a physical store or an online retail outlet, the product is what draws customers in and keeps them coming back. Understanding Your Target Market and Their Needs You need to know who you’re selling your product to. Think about who your customers are and what they really want.

Payment Services 52

Payment Services Store Layout Promotions Advertising 52

Retail Assist

JANUARY 12, 2023

Whilst the market might look pretty damp heading into this year, there are plenty of opportunities to reach new audiences within your target market and optimise sales activity, fuelling crucial growth. 82% of UK businesses are targeting significant growth in 2023 despite economic factors.

Retail Trends 52

Retail Trends Social Commerce Returns Department Stores 52

V Count

JANUARY 19, 2024

It provides an avenue for guest brands to reach new audiences and demographics, and to benefit from the established foot traffic and customer base of the host store. SWAS is particularly prevalent in department stores, shopping malls, or other retail environments where multiple brands coexist under the same roof.

Promotions 59

Promotions Shopping Store Operations Marketing 59

Retalon

JUNE 10, 2020

A discount store for bargain hunters? Depending on your brand messaging and your target market, your approach to pricing can be enormously different. Many retailers don’t just have a single type of store. Each of these store types will have slightly different constraints to pricing. Private-Label Products.

Planning 41

Planning Markdowns Promotions Accounting 41

Inside Retail

MARCH 12, 2025

It had created confusion with its target market and was feeling the cost of doing so. Here are some examples: Department stores were declared obsolete until some smart ones redefined themselves as experiential hubs.

Customer Experience 130

Customer Experience Consumer Marketing Boutique 130

Retail Focus

JANUARY 8, 2025

Targeted marketing campaigns further amplify these efforts, spotlighting premium product lines like Ritter Sports Nut Selection to ensure they resonate with the intended audience. 3 – Investment requirements: Premiumisation often requires significant investment in product development, marketing, and retail experiences.

Boutique 147

Boutique Department Stores Target Market Consumer 147