Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack
Retail TouchPoints
JULY 9, 2024
JCPenney has faced the same challenges that bedevil the entire department store vertical, ranging from lower foot traffic at malls to the high operating costs that come with significant brick-and-mortar investments. However, there’s been even more going on behind the scenes and in a growing number of JCPenney stores.
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